A tutorial on how online marketers can utilize the A/B Testing Campaign tool in MailChimp to help determine the best campaign to send to their subscribers.

1. How to Create an A/B
Testing Campaign in

2. Log in to your MailChimp Account

3. Enter your Username and Password

4. Click Log In

5. Dashboard will open

6. Click the drop down menu on the right of
“Create Campaign” button

7. This will open

8. Click the A/B testing campaign option

9. This is the heading of the page that will
open
Mailing List #1 (357 recipients)
Special Event #1 (82 recipients)
Special Event #2 (206 recipients)

10. This part will vary depending on your lists
Mailing List #1 (357 recipients)
Special Event #1 (82 recipients)
Special Event #2 (206 recipients)

11. In this tutorial, the Special Event #2 list
is chosen as Recipient
Mailing List #1 (357 recipients)
Special Event #1 (82 recipients)
Special Event #2 (206 recipients)

12. Four options will open, choose your
preference
Special Event #2 (206 recipients)

13. In this tutorial, “Send to entire list” option
is chosen
Special Event #2 (206 recipients)

14. Click the next step, the Variables found at
the bottom of the page
Special Event #2 (206 recipients)

15. This page will open

16. One of four Variables can be tested

17. In this tutorial, the variable being tested is
“Subject line”

18. Click the plus sign for the variable
being tested

19. Click the plus or minus icons to add or
remove additional variations of the
variable.

20. A variable can be tested with up to
three variations

21. Let us test three variations

22. Click the plus sign under the variable to
test additional variation

23. The number of variations has changed to
three

24. The number of variations equals the
number of combinations

25. To get the most reliable data from the
test, it is highly recommended to send
combinations to at least 5,000
subscribers

26. If the list or segment does not allow for
5,000 subscribers in each combination,
test the entire list (100%)

27. Drag the slider to the right most
to set to 100%

28. The data under summary will
change

29. If percentage is not set to 100%, choose
how the winning combination be
determined

30. Click the drop down arrow to the right of
“By open rate”

31. Another options will open

32. In this tutorial, “By open rate” is
chosen

33. Choose the number of hours the test will
run

34. It is recommended to wait at least 4 hours
after sending an A/B Testing Campaign to
send a winning campaign.

35. Go to the next step, Click Setup

36. This will open

37. Name your test campaign

38. Scroll down by dragging down the
slider

39. Since we are testing the variable,
“Subject line” in three variations

40. Fill in the three boxes

41. Scroll down further

42. Fill in Email address and
From name boxes

43. Go to the next step, Click Content

44. This will open

45. Choose a layout on the Template
page

46. Click Select

47. The Design page will open

48. If done with the design, click “Confirm
Before Sending” button

49. This will open

50. Review the Checklist. Click “Resolve” or
“Edit” buttons to make changes to
any section of the campaign.

52. Click the “Send” button to test campaign
right away

53. or the “Schedule” button to go out
later

54. Now it’s your turn to test your campaign
using the A/B method and have a great
start in Email Marketing with