Some free and fast to do research activities to either inject research where resources won't allow it, or for pitches when you need to stand out....presented at the ace UXSW conference Exeter 5th December 2014

1. RESEARCH
ON A
SHOE
STRING
Jay Spanton
@spanty

2. no time and no money
design by... self, committee, imitation

3. no time and no money
design by... self, committee, imitation
8 quick ‘free’ techniques

4. no time and no money
design by... self, committee, imitation
8 quick ‘free’ techniques
pitches
domain knowledge

5. no time and no money
design by... self, committee, imitation
8 quick ‘free’ techniques
pitches
domain knowledge
not new
not finished

7. forum or any public
digital space
one hour at least
what categories, what
topics are busy, what’s not
no excuse!
customers language, pain
points, features, behaviour
#1
FORUM

8. Phone a
friend

9. use your contacts, but not
just anyone
some role in the thing
your customer does
what did they do?
“tell me more about that”
language, pain points,
process, others in
process, behaviour
#2
PHONE A
FRIEND

11. Start broad moving
to narrow
build a list
compare clients
language and focus
with customers
language, frequency,
seasonality, how
customers are buying
#3
GOOGLE
ADWORDS

13. buy, buy, buy....
stuff really matters
now
explores whole
experience: content,
packaging, assurance
#4 BE THE
CUSTOMER

14. buy, buy, buy....
stuff really matters
now
explores whole
experience: content,
packaging, assurance
bias beware
#4 BE THE
CUSTOMER

16. *draft* journey map
get away from the
screen / the device
time, place, download
speed, connections,
#5 DRAW others involved
THE
CONTEXT

17. *draft* journey map
get away from the
screen / the device
time, place, download
speed, connections,
others involved
make nice & validate
#5 DRAW
THE
CONTEXT

19. 5 - 50 cards
contacts, client..
group, label...talk
customers language,
categories, problems,
domain knowledge #6 CARD
SORT

21. trial screen capture
software
get someone to do the
thing
10-15 mins
customers language, pain
points, features, behaviour
#7 TEN
MINUTE
TEST

23. any public space, but
waiting best
‘design research’
laptop
combine
customers language, pain
points, features, behaviour
#8
GUERILLA
TEST

24. #3
GOOGLE
ADWORDS
#1
FORUM
#2
PHONE A
FRIEND
#4 BE THE
CUSTOMER
#5 DRAW
THE
CONTEXT
#6 CARD
SORT
#7 TEN
MINUTE
TEST
#8
GUERILLA
TEST
Any more?