10. Heinz.com | Crafting a Digital Experience for an Icon
The Power
of the
Keystone
lies in the
highest
common
ground
of Heinz 3
offerings
/
WE ALL WANT TO BE
ROCKSTARS
Global Strategy Creative Development
24. Lesson #2/3
Individual Individual Individual Incremental
Problem Thinking Solution Value
25. Lesson #2/3
Individual Individual Individual Incremental
Problem Thinking Solution Value
Holistic Holistic Holistic Massive
Problem Thinking Solution Value
27. Thinking
What are we trying to achieve?
What forces are in play?
How can we make this better?
Doing
28. What are we trying to achieve?
Increase volume of ticket
sales in jazz venues in
USA sustainably
29. What forces are in play?
Presenters Jazz establishment Consumers
30. Consumers:
Augment the
existing audience
with “jazz friendlies”
Objective:
Increase volume of
ticket sales in jazz
venues in USA
sustainably
Presenters:
Operational &
organizational
support to sustain a
new audience
32. Consumers:
Objective:
Increase volume of
ticket sales in jazz
venues in USA
sustainably
jazz
Presenters: commons
Insight: Trade Strategy:
Jazz presenters often are Enable presenters to capture
working siloed from other each and mine rich data to give
other with limited access to focus and leverage to the jazz
best practices and rich data industry as a whole
33. Insight: Consumer
Strategy:
Consumers: Jazz friendlies want to Lower the barrier to entry by
expand their aesthetic, easing jazz newbies into the
but are intimidated to see experience with familiar
jazz for their first time interactions (friends, sharing, etc)
gigDIG
Objective:
Increase volume of
ticket sales in jazz
venues in USA
sustainably
jazz
Presenters: commons
Insight: Trade Strategy:
Jazz presenters often are Enable presenters to capture
working siloed from other each and mine rich data to give
other with limited access to focus and leverage to the jazz
best practices and rich data industry as a whole
