SlideShare is a website launched in 2006 that allows users to share and embed slideshow presentations. It has grown to host over 25 million monthly visitors who view over 70 million pages. Users can share presentations publicly or privately, embed slideshows on other sites, and add audio to slides. SlideShare also provides analytics to track engagement. Public relations professionals have utilized SlideShare to engage audiences and build professional networks by incorporating social features into presentations that then spread virally online. For example, in 2011 the communications firm Edelman used SlideShare to share the results of its annual Trust Barometer survey.

1. Presentation Sharing
By Jillian Baronoff

2. SlideShare
• In 2006, created for businesses to share
slides among employees
• The world’s largest community
for sharing presentations
• 25 million monthly visitors
• 70 million monthly page views
"About Us." Upload & Share PowerPoint presentations and documents. Web. 9 Feb. 2011.
<http://www.slideshare.net/tour?from=welcome_confirmed_mail>.

3. SlideShare Features
• Embed slideshows onto blogs, websites, bookmarking sites
• Add SlideShare widgets
• Share slideshows publicly or privately
• Sync audio onto your slides
• Download the original file
• Market your own event
• Join groups
"About Us." Upload & Share PowerPoint presentations and documents. Web. 9 Feb. 2011.
<http://www.slideshare.net/tour?from=welcome_confirmed_mail>.

4. SlideShare and PR
• Engage your publics
• Incorporate social features, real-time feeds and interactive
elements
• Content spreads virally through blogs and social networks such
as Linkedin, Facebook and Twitter.
• Build your professional network
"50 Slideshare accounts PR pros should check out |." Higher and Higher., 11 Jan. 2015. Web. 10 Feb.
2011. <http://higher-and-higher.com/2011/01/15/50-slideshare-accounts-pr-pros-should-check-out/>.

5. SlideShare Analytics
• Track engagements, monitor conversations and customize their
pages
Parr, Ben. "Slideshare Is Going Freemium." Social Media News and Web Tips Mashable “ The Social Media Guide. 16
Aug. 2010. Web. 9 Feb. 2011. <http://mashable.com/2010/08/16/slideshare-freemium>.

6. Case Study: Edelman
• 2011 Edelman Trust Barometer
• 11th annual survey
• gauges the trust in business, government,
NGOs and media across 23 countries.
"Trust Barometer 2011." Edelman. Web. 9 Feb. 2011. <http://www.edelman.com/trust/2011/>.

7. Bibliography
"50 Slideshare accounts PR pros should check out |." Higher and Higher., 11 Jan. 2015. Web. 10 Feb.
2011. <http://higher-and-higher.com/2011/01/15/50-slideshare-accounts-pr-pros-should-check-out/
>.
"About Us." Upload & Share PowerPoint presentations and documents. Web. 9 Feb. 2011. <http://
www.slideshare.net/tour?from=welcome_confirmed_mail>.
Dietrich, Chuck. "5 Tips for Making Your Business Presentations More Social." Social Media News and
Web Tips“ Mashable “ The Social Media Guide. 29 Apr. 2010. Web. 9 Feb. 2011. <http://
mashable.com/2010/04/29/business-presentations-social/>.
Parr, Ben. "Slideshare Is Going Freemium." Social Media News and Web Tips Mashable “ The Social
Media Guide. 16 Aug. 2010. Web. 9 Feb. 2011. <http://mashable.com/2010/08/16/slideshare-
freemium>.
"Trust Barometer 2011." Edelman. Web. 9 Feb. 2011. <http://www.edelman.com/trust/2011/>.