Joel Baskin is a UX designer with a Masters in HCI from Carnegie Mellon University. He has over 15 years of experience designing interfaces and experiences for companies across various industries. His portfolio can be found at jdbaskin.wixsite.com/portfolio and he can be contacted at jdbaskin@hotmail.com or 425-766-3947.
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Joel Baskin UX Design and Artifacts
1. JOEL BASKIN
UX DESIGN ARTIFACTS AND PROCESS
DIGITAL PORTFOLIO IS AT
JDBASKIN.WIXSITE.COM/PORTFOLIO
425-766-3947
jdbaskin@hotmail.com
Education
Experience
Research
Design
Process
2. Education
Carnegie Mellon (HCII) – Masters of HCI
Hybrid program of Design, Psychology, and Computer Science
With added coursework in the Software Engineering Institute (SEI)
covering software engineering and project management
Masters Project – Digital photo album hosted on Tablet PC
Utilized handheld form-factor with stylus input
Optimized tasks for labeling, recall, and display
Included controls for rotation, cropping, and brightness control
I conducted user testing with over 100 people from around the world – with zero budget
Independent Study Project
Presented paper at CHI Comparison of Cognitive Models (GOMS and KLM) Link to abstract
Each type of cognitive model predicts different total time for the same task – why do they
not match and how is this useful?
KLM models serial processing and predicts novice use/start of the learning curve
GOMS models parallel processing and predicts expert use/plateau of learning curve
Cornell University – BA in Physics
Education
Experience
Research
Design
Process
3. Recent Work Experience
AMPSIGHT
Sr. UX Designer to extend the interaction model and UX design of a POC to demonstrate the project’s usability and
desirability.
INRIX
Sr. Product Designer on app for literally mapping road rules by transportation authorities and municipalities and
consumed by manufacturers of autonomous vehicles
Capital One
Identified feature gaps from user signal and mapped solutions to technical services in order to project product
roadmap up to 6-24 months
Microsoft Azure
Improved efficiency and usability of dashboard used by Azure Support
Ericcson/T-Mobile
UX Architect for primary T-Mobile service inspection tool
Microsoft Store
Designed visual and interaction UX for industrial-strength web builder
PlayNetwork
Defined requirements and prototyped internal web and iOS apps
zulily
Design decreased time on task over 50% for internal app
Education
Experience
Research
Design
Process
4. Work Samples
AMPSIGHT Page 5-6
INRIX Page 7-9
Capital One Page 10-11
Microsoft Store Page 12
PlayNetwork Pages 13-16
View full case study at https://www.slideshare.net/jbaskin/playnetwork-design-process-and-artifacts
All Star Directories Pages 17-19
Vertafore Pages 20-21
Verdiem Pages 22-23
Isilon Page 24
Microsoft Security Group Pages 25-33
Lotus/IBM Pages 34-35
Education
Experience
Research
Design
Process
5. AMPSIGHT
Problem statement
AMPSIGHT is building a Cloud Migration Assessment tool to support their consulting
engagements with US Government agencies needing to migrate their systems
Users and form factors
AMPSIGHT consultants will construct, deploy, and complete the assessments, then review the
analytics with the clients and AMPSIGHT technical teams
Clients will answer assessments questions, review progress, and evaluate assessment results
My role
Worked remote with team located around the Washington, DC, office, most work remote
Working from a POC that was not accepted by the client, my job was to quickly improve the
usability and visual design for a MVP candidate that would be acceptable
Structured design process and reviews for company with no design professionals
Responsible for user model and logic, interaction design, and visual layout
Methods and tools
Created personas and scenario documents to focus requirements and success criteria
Produced storyboards, task flows, mockups using Figma
Reviewed designs twice weekly with Dev Lead and SME, and daily with CEO/Product Owner
Education
Experience
Research
Design
Process
7. INRIX
Problem statement
Enable transportation authorities and municipalities to authoritatively enter their local road
rules quickly and efficiently to encourage accuracy, completeness, and responsiveness.
Users and form factors
Novice to expert skills and familiarity with road rules, including office workers (interns,
contractors, salaried clerks) and transportation experts in government agencies
Web-based app for desktops with limited use on handheld tablets in the field
My role
Seated in head office with executive team in Kirkland. Worked with dispersed team based in
Los Angeles, DC, and Israel
Structured design process and reviews for company with no design professionals
Responsible for user model and logic, interaction design, and initial visual layout
Methods and tools
Interviewed users of the POC to learn tasks, constraints and considerations
Conducted competitive analysis of map-based apps and methods
Produced storyboards, task flows, mockups and prototypes using Sketch and InVision
Spec’ed interactions and interdependencies of front-end elements
Built cadence of twice-weekly UX reviews and weekly 1x1 reviews with key stakeholders
Education
Experience
Research
Design
Process
10. Capital One
Problem statement
Encourage and educate bank customers to improve their financial health by paying down
debt and increasing emergency savings using behavior economic theories
Users and form factors
26-40 year old customers with debt and little savings that use mobile banking apps
Mobile app (iOS and Android)
My role
Establish compliance process for cutting edge product in a highly regulated industry.
Identified and seeded features for consideration on 6-18 month roadmap
Quickly spec and design supporting non-golden path features, including User Assistance,
Feedback
Methods and tools
Reviewed previous compliance efforts, identified and contacted compliance stakeholders in
several divisions for the corporation, and organized and conducted information sharing
sessions that established an improved and speedy review process
Methods for future feature work enumerated on next slide
Mockups created in Sketch and prototypes in InVision
Education
Experience
Research
Design
Process
11. Capital One
Future Feature Work
Combed user research transcripts and analysis for user problems and pain points, improvised
tools, and missing tools that users said would help them track their spending and saving
Ideated solutions and feature sets that could address them
Mapped proposed features to new and existing technical services to leverage efficiencies and
extensibility and estimate cost
Education
Experience
Research
Design
Process
12. Microsoft Store
Lead designer on web-builder app to be used to construct all
Microsoft consumer web properties
Think of an industrial-strength Wix
Internal app not released to public
Education
Experience
Research
Design
Process
13. PlayNetwork
Designed and prototyped Device Management Dashboard
View “Design Process and Artifacts” at SlideShare.net/jbaskin
Interactive prototype in Axure (demo on request)
Education
Experience
Research
Design
Process
14. PlayNetwork
Designed and prototyped mobile Music Player/Device Controller
Created an interactive prototype in Axure
Education
Experience
Research
Design
Process
15. PlayNetwork
Designed and prototyped mobile Devise Provisioning Manager
Created an interactive prototype in PowerPoint
View prototype screens at Slideshare.net/jbaskin
Education
Experience
Research
Design
Process
16. PlayNetwork
Designed Music Curation web app prototyped in Balsamic
Walk-thru at www.slideshare.net/jbaskin/brand-programming
Education
Experience
Research
Design
Process
17. All Star Directories
Navigation and site map highlighting user paths to conversion
Education
Experience
Research
Design
Process
18. All Star Directories
Redesigned core funnel page
Education
Experience
Research
Design
Process
19. Microsoft Robotics
Designed for self-navigation communication
device
Designed and user tested menu system for
gesture and voice control
Customer experience diagram of purchase-to-
setup scenarios and opportunities to delight
Education
Experience
Research
Design
Process
20. Vertafore Identity Manager
Wireframe of pages and navigation flow for 3 user roles (Visio)
Education
Experience
Research
Design
Process
21. Vertafore Identity Manager
Interactive wireframe used for user testing (constructed using iPlotz)
Full prototype at https://www.slideshare.net/jbaskin/vertafore-identity-manager
Education
Experience
Research
Design
Process
22. Verdiem Surveyor 6.0
Wireframes demonstrating current and future releases (Visio)
Full-size images at https://www.slideshare.net/jbaskin/verdiem-ui-
map-8-18
Education
Experience
Research
Design
Process
23. Verdiem Surveyor 6.0
High Fidelity Mockups branded for Verdiem and Cisco
Education
Experience
Research
Design
Process
24. Isilon Admin Console
Clean, easy to read and understand, pleasing
Standardized CSS for improved consistency and ease of implementation
Education
Experience
Research
Design
Process
25. Microsoft
Forefront Client Security v2
Driving ‘critical
visibility’ feature
Designing fully
customizable
dashboard
Designing reports
across 8
protection
technologies and
3 feature teams
Navigation uses
contextual links
within charts for
drilling into data
Education
Experience
Research
Design
Process
26. Microsoft
Forefront Client Security v2
Using affinity diagrams to create personas and scenarios
Education
Experience
Research
Design
Process
28. Microsoft
Forefront Client Security v1
As UX PM
Drove UX team
to RTM and Ship
As User Researcher
Designed tests
Scheduled
sessions
Ran sessions
Reported results
Pushed changes
into product
Education
Experience
Research
Design
Process
31. Teaching at Microsoft
For Premier Partners
(quoted by attendee
at conference 8
years later)
For internal dev
teams
Education
Experience
Research
Design
Process
32. Firewall Control Panel
Before
Cannot easily diagnose
problems
Cannot change settings
easily nor predict final state
After
Common tasks are presented first
Important information presented
on opening page
Education
Experience
Research
Design
Process
33. Windows Firewall Control Panel
Information
architecture
Flow diagrams
UI Maps
Education
Experience
Research
Design
Process
34. Lotus Notes Mail
Designed new toolbars
framework for client
Dockable
Auto-Resizing
Drag and drop customization
Designed pioneering email
and chat integration
Other features
Quickrules for folders (later
copied in Outlook)
Folder indicators for
new mail in child folders
(usability problem in Outlook)
Blacklisting of spam
Education
Experience
Research
Design
Process
35. Lotus Notes Chat Integration
Active names in emails
are fully editable
Full range of IM options
are presented in multiple
contexts
IM action button on far
left to avoids buttons
changing positions when
IM is not active
IM incorporated into
meeting requests
Education
Experience
Research
Design
Process
36. Joel Baskin
For more information
jdbaskin@hotmail.com
425.766.3947
Education
Experience
Research
Design
Process