Presentation delivered by Jake Batsell at 10th Annual Convergence and Society Conference, Oct. 28, 2011, University of South Carolina, Columbia. Highlights of a longitudinal research project with SMU colleague Dr. Camille Kraeplin.

1. Camille Kraeplin, associate professor
Jake Batsell, assistant professor
Division of Journalism
Southern Methodist University, Dallas
@jbatsell

5. Circulation 2002-03 (N=69) 2004-05 (N=105) 2011 (N=34)
Under 10,000 0% 2% 5.9%
10,000-24,999 5.9% 9% 8.8%
25,000-74,999 45.6% 43% 38.2%
75,000-149,999 44.1% 20% 26.5%
150,000 and above 4.4% 26% 20.6%
100% 100% 100%

6. Market Rank 2002-03 (N=51) 2004-05 (N=92) 2011 (N=30)
1-50 37.3% 38% 21%
51-100 29.4% 30% 8%
101 and above 33.3% 32% 71%

8. Newspapers with TV Stations with
TV partnerships newspaper partnerships
Phase 1 70% 41%
Phase 2 67% 56%
Phase 3 41% 20%

9. How journalists contribute to Phase 2: Phase 3: Phase 2: Phase 3:
websites Newspaper Newspaper TV TV
Write exclusive Web stories 29% 41% 20% 33%
Provide versions of 80% 74% 69% 87%
stories/scripts for Web
Update breaking news on Web 70% 85% 43% 83%
Use social media to break news NA 53% NA 67%
Promote/share stories via social NA 74% NA 80%
Regular blogging on events NA 50% NA 13%
Live blogging or regular chats NA 35% NA 10%
Contribute photos to Web NA 44% NA 43%
Shoot video for Web NA 18% NA 67%
Edit video for web NA 9% NA 73%
Provide additional Web content NA 50% NA 67%

13. Newspaper Newspaper Newspaper TV TV TV
Phase 1 Phase 2 Phase 3 Phase 1 Phase 2 Phase 3
Writing / 98.6% 99% 100% 100% 96% 100%
reporting
News 98.6% 99% 94% 100% 98% 90%
judgment
Liberal arts 92.8% 84% 24% 92% 61% 33%
background
Ability to 59.4% 67% 65% 80% 65% 95%
write across
mediums
Social NA NA 73% NA NA 70%
networking/r
eader
engagement

14. Thanks!
jbatsell@smu.edu
Twitter: @jbatsell