Taking SlideShare From Free To Freemium

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Jon Boutelle

Empresariales Tecnología

Adding Freemium to SlideShare @jboutelle slideshare.net/jboutelle www.jonathanboutelle.com

“ Charge for things that cost you money“

“ Don’t charge for things that bring you more users”

Pre-pay makes price experiments difficult

First Impressions matter First Impressions Matter

“ You need to have a conversion rate of 1% - 4%”

Conversion volume matters, not conversion rate

“Free users are our marketing cost / distribution strategy”

Use Cohort Analysis to understand Churn Caution: generating this data harder than it looks

Customers will tell you what to build and how much to charge

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