This document discusses search engine optimization (SEO) and provides strategies for effective on-page keyword placement. It introduces the five main elements of on-page SEO: page titles, URLs, headings, body content, and image file names. Keywords should be included in each of these areas to maximize search engine visibility. Specifically, the page title and H1 heading should each contain a primary keyword, the URL and body content should include keywords near the top, and image file names should have a descriptive keyword. Mastering on-page keyword placement in these five areas is an important first step for improving a site's search engine rankings.

1. THE 5 FINGERS OF SEO
AN EASY KEYWORD PLACEMENT STRATEGY
INBOUND MARKETING AGENTS | @INBOUNDAGENT

2. SEO Requires Work!
What is SEO?

3. SEO Requires Work! SEO (short for Search Engine Optimization) is the
strategy used to affect the visibility of a web site in
organic search results and the activities employed
to push sites closer to the top of the first page of
search results.

4. SEO Requires Work! SEO strategy involves considering how search
engines work (algorithms), what terms people are
searching for (keywords), and which search engine
is preferred by a company’s targeted audience
(Google, Yahoo or Bing).

5. Search Engine Optimization is…
Getting Noticed

6. Search Engine Optimization is…
Getting Noticed
¨ Increasing your site ranking in search engines

7. Search Engine Optimization is…
Getting Noticed
¨ Increasing your site ranking in search engines
¨ Targeting the RIGHT visitors to your site

8. Search Engine Optimization is…
Getting Noticed
¨ Increasing your site ranking in search engines
¨ Targeting the RIGHT visitors to your site
¨ Ultimately selling more products & services

9. Search Engine Optimization is NOT…
Magic

10. Search Engine Optimization is NOT…
Magic
Slapping words on a page

11. Search Engine Optimization is NOT…
Magic
Slapping words on a page
A one-size-fits-all solution

12. SEO Requires Work! SEO
requires work!

13. SEO Requires Work! OK, so why is SEO
so important, then?

14. Why is SEO Important?
SEO increases your organic rankings in search engines

15. Why is SEO Important?
SEO increases your organic rankings in search engines
75% of internet users never scroll past
the first page of Google’s search results

16. Why is SEO Important?
SEO increases your organic rankings in search engines
75% of internet users never scroll past
the first page of Google’s search results
SEO will help you get to the first page of Google,
Bing or Yahoo!

17. Why is SEO Important?
SEO increases your organic rankings in search engines
75% of internet users never scroll past
the first page of Google’s search results
SEO will help you get to the first page of Google,
Bing or Yahoo!
Up to 80% of people ignore paid ads
in favor of organic search results

18. SYEOo Reuqu icresa Wno’rkt! be
outdone if you’re
on Page 1

19. SEO Requires Work! What Makes Up
SEO?

20. The Makeup of SEO
On-Page
SEO
Social
Media
Citations
Backlinks
SEO is made up of
4 primary elements.
Let’s take a look at
each of these
components.

21. The Makeup of SEO
On-Page
SEO
Social
Media
Citations
Backlinks
On-Page SEO
includes the elements
of your website that
people see, such as
headings, page titles
and images.

22. The Makeup of SEO
On-Page
SEO
Social
Media
Citations
Backlinks
Social Media
increases your search
results rankings by
offering brand
personalization, a
platform to share links
and a place for fresh
content.

23. The Makeup of SEO
On-Page
SEO
Social
Media
Citations
Backlinks
Citations (Business
Listings) give you
exposure across the
internet and allow
Google to authenticate
your business,
increasing your
ranking potential.

24. The Makeup of SEO
On-Page
SEO
Social
Media
Citations
Backlinks
Backlinks (Inbound
Links) are links to your
site from other
websites that help
establish your authority
with Google.

25. SEO Requires Work!
Let’s focus on
On-Page SEO now.

26. SEIOt Rseqtuairerst Ws owrk! ith
the right
KEYWORDS

27. What’s a Keyword, Anyway?

28. What’s a Keyword, Anyway?
¨ Step 1: Conduct Keyword Research

29. What’s a Keyword, Anyway?
Step 1: Conduct Keyword Research
Keyword research is critical to determine the words
or phrases your target audience uses when
searching for information about your company or
your products.

30. Conducting Keyword Research
Some of our favorite tools for conducting keyword
research include:
¨ Google AdWords Keyword Planner
¨ Bing Ads Intelligence Tool
¨ SEO Book Keyword Researcher
¨ Übersuggest

31. Where Do All These Keywords Go?
Step 2: Optimize Each Page with Keywords

32. Where Do All These Keywords Go?
Step 2: Optimize Each Page with Keywords
Where you place your keywords on the page is
crucial to optimizing your site for search engines.
If you can count to 5, you can remember where to
place your keywords on your site pages.

33. SEO Requires Work! The 5 Fingers
of SEO

34. The 5 Fingers of SEO
Page Title
URL
Content
SEO
Image file names
Placing your
keywords in each
of these 5 places
on your website
will maximize
your SEO.

35. Page Title
Page Title
URL
Content
SEO
Image file names
Page Titles
appear in the
tab on the top of
your web
browser. Your
page title should
contain at least
one keyword.

36. Page Title
The page title
contains several
primary
keywords to help
our site appear
in search results.

37. URL
Page Title
URL
Content
SEO
Image file names
Your website’s
web address or
URL should be
direct, specific,
and contain at
lest one keyword.

38. URL
The web address
contains the keywords
important to this page.

39. H1
Page Title
URL
Content
SEO
Image file names
The heading or
H1 on your
webpage should
be clear, specific
and searchable.

40. H1
This page’s heading (or H1 tag) describes
what the page is about and also contains
an appropriate keyword.

41. Content
Page Title
URL
Content
SEO
Image file names
Your body
content should
include keywords
and keyword
phrases near the
top of the
paragraph.

42. Content
The relevant keywords
appear early on in the
body content of this
page.
Be wary of “keyword
stuffing”, or using too
many keywords too
close together; it
negatively impacts
your SEO score.

43. Image File Names
Page Title
URL
Content
SEO
Image file names
The Image File
Name you give
your images
should include a
keyword, as bots
can search these
file names.

44. Image File Name
The image file name is
descriptive of the
image. Hyphens
perform better in
search results than
underscores.

45. KnowinSg EwOhe rRe etoq puuitr eyosu rW keoywrko!r ds on your
webpage is a giant first step to increasing your
site’s search engine rankings.
We’ve told you where to place your keywords.
Now it’s up to you!

46. BROUGHT TO YOU BY:
INBOUND MARKETING AGENTS
AGENT@INBOUNDMARKETINGAGENTS.COM
2014