To Capitalize on the World Cup and Northern California domination of the youth soccer nitch in the bay, CCNA and POWERADE teamed up to create our own POWERADE asset - The POWERADE PLAY 5 on 5 Challenge

1. POWERADE PLAY SOCCER CHALLENGE 5v5 YOUTH SOCCER TOURNAMENT ALB Field Marketing <Northern California>

6. To date POWERADE Supported @

7. z

10. THE 5v5 Original Concept Deck Submitted

12. Press Release and Bracket Info on Teams

15. Branded items purchased or created for 5v5

16. Day of Tournament – Lay of the Land

17. The competition heats up at the point of sweat

18. registration

19. Where’s Memo: Goalie Rumble

20. Photo shoot w/ CHAMPIONS

21. the results

23. POST EVENT FEEDBACK CAPTURED!!! Over 36 responses… 35 extremely positive!