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Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by Julien Carlier

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Julien Carlier
Julien Carlier

Digital Marketing for Events is a great tool. Social Media and event influence are key! Why you should engage your speakers, committee on twitter, facebook, linkedin. How can you spead the word in live?

MarketingEmpresarialesTecnología
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Retweet this slide via @SocialDynamitEN Digital Marketing for Events trends “Schedule live influence” Julien Carlier Président @ MPI France Suisse CEO & Founder @ Social Dynamite www.social-dynamite.com © Social Dynamite 2012
Retweet this slide via @SocialDynamitEN Agenda Innovation for your events in Digital Marketing Why Digital Marketing 5 steps for your events Schedule live influence Some tools www.social-dynamite.com © Social Dynamite 2012
Who we are The marketing Agency helps companies and brands, from design to implementation of their digital strategies. Our solutions are available in four areas of expertise: digital strategy, content marketing, social media and search media.. Our ambition is to contribute to the creation qualitative web. Our promise to focus on content creation. Our tools, proprietary softwares, simple and efficient, originally created for our clients. Social Dynamite, the 360 content marketing tool-suite and its module Content Scenarist, module for social and scripted promotion www.social-dynamite.com © Social Dynamite 2012
Introduction www.social-dynamite.com © Social Dynamite 2012
Retweet this slide via @SocialDynamitEN Goals Attract • Attractivité participants, sponsors, create value for stakeholders Awareness • Awareness raise visibility, media coverage, make the event the center of its ecosystem Sustainability • Pérennité create and animate the digital community and take the lead for sustainability of the event www.social-dynamite.com © Social Dynamite 2012
Agenda Innovation for your events in Digital Marketing Why Digital Marketing 5 steps for your events Schedule live influence Some tools www.social-dynamite.com © Social Dynamite 2012
Step 1: What to say? Define your editorial line • Ingredients, topics, content types • Channel for distribution • Performance & KPI Awareness www.social-dynamite.com © Social Dynamite 2012
Step 2: publishing calendar 1. What are my ressources / objectives? 2. With respect to event schedule Programme After Save the date Live Attract © Social Dynamite 2012 www.social-dynamite.com
Step 3: engage with your influencers Visibility and awareness acceleration • Who are they? • How to make them engaged? • Day-to-day issue Attract Awareness © Social Dynamite 2012 www.social-dynamite.com
Retweet this slide via @SocialDynamitEN Step 4: the power of the Event 3 pilars 1. Live and semi-live coverage 2. Live engagement through mobile 3. Content and conferences are your assets Awareness Sustainability www.social-dynamite.com © Social Dynamite 2012
Step 5: back to the community After the Event • Distribute the content slowly • Engage influencers, speakers with their content! • Create « remixed » • Engage for next event Attract Sustainability Awareness www.social-dynamite.com © Social Dynamite 2012
Agenda Innovation for your events in Digital Marketing Why Digital Marketing 5 steps for your events Schedule live influence Some tools www.social-dynamite.com © Social Dynamite 2012
10 min The Dynamite’s effect 5 min 0 min Your content 4 steps Step 1 for publish, like retweet, share with 2 4 Brand, Executives, Speakers, Committees, Influencers… Like, Retweet, Events’ channels Share with theShare with Speakers & Committees participants © Social Dynamite 2012 www.social-dynamite.com
Retweet this slide via @SocialDynamitEN Social Promotion with scenarios BRAND 1 PROMOTION SCENARIO SHE HE 2 3 HE HE 4 5 SHE 6 HE 7 The company Zorg sells its new product Zzzz. The Zzzz needs visibility to become a market leader. Executives and employees are convinced that Zzzz is revolutionary. They want to 'likes', 'sharing' and 'retweets' the communication team. www.social-dynamite.com © Social Dynamite 2012
Retweet this slide via @SocialDynamitEN Goals • Schedule live tweet (like we are doing)    Conferences: with speakers quotes, slides Logistics: « In 5 min, begin of the Digital Marketing Keynote with @juliencarlier » Sponsors anounces (they will pay for it): « Live demo of scheduled tweets on Social Dynamite’s booth E22 » • Use the power of your influencers • Focus on real live activities with Digital Master of Ceremony • Leverage your influence power  Trending Topics = Pure Media 15 © Social Dynamite 2012 www.social-dynamite.com
Results • Pre-schedule messages  More engagement  More quality  More time available for live coverage  Into Trending Topics  Media leverage • Scenarios ambassadors  viarlity & reach  Live usage  Event 16 © Social Dynamite 2012 www.social-dynamite.com
Agenda Innovation for your events in Digital Marketing Why Digital Marketing 5 steps for your events Our Innovation for live Some tools www.social-dynamite.com © Social Dynamite 2012
Retweet this slide via @SocialDynamitEN Some tools BEFORE LIVE AFTER www.social-dynamite.com © Social Dynamite 2012
Retweet this slide via @SocialDynamitEN To go further http://dy-nam.it/qrqu By www.social-dynamite.com © Social Dynamite 2012
Live community MPI France Suisse • Media space news.mpifrance.org  Board involvment  Media coverage  Social Media distribution • Page Facebook, Twitter, LinkedIn  Feeded automaticaly  x20 engagement  X20 conversation www.social-dynamite.com © Social Dynamite 2012
Q&A Julien Carlier - CEO j.carlier@social-dynamite.com +33 6 12 37 05 10 www.social-dynamite.com www.social-dynamite.com © Social Dynamite 2012

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Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by Julien Carlier

  • 1. Retweet this slide via @SocialDynamitEN Digital Marketing for Events trends “Schedule live influence” Julien Carlier Président @ MPI France Suisse CEO & Founder @ Social Dynamite www.social-dynamite.com © Social Dynamite 2012
  • 2. Retweet this slide via @SocialDynamitEN Agenda Innovation for your events in Digital Marketing Why Digital Marketing 5 steps for your events Schedule live influence Some tools www.social-dynamite.com © Social Dynamite 2012
  • 3. Who we are The marketing Agency helps companies and brands, from design to implementation of their digital strategies. Our solutions are available in four areas of expertise: digital strategy, content marketing, social media and search media.. Our ambition is to contribute to the creation qualitative web. Our promise to focus on content creation. Our tools, proprietary softwares, simple and efficient, originally created for our clients. Social Dynamite, the 360 content marketing tool-suite and its module Content Scenarist, module for social and scripted promotion www.social-dynamite.com © Social Dynamite 2012
  • 5. Retweet this slide via @SocialDynamitEN Goals Attract • Attractivité participants, sponsors, create value for stakeholders Awareness • Awareness raise visibility, media coverage, make the event the center of its ecosystem Sustainability • Pérennité create and animate the digital community and take the lead for sustainability of the event www.social-dynamite.com © Social Dynamite 2012
  • 6. Agenda Innovation for your events in Digital Marketing Why Digital Marketing 5 steps for your events Schedule live influence Some tools www.social-dynamite.com © Social Dynamite 2012
  • 7. Step 1: What to say? Define your editorial line • Ingredients, topics, content types • Channel for distribution • Performance & KPI Awareness www.social-dynamite.com © Social Dynamite 2012
  • 8. Step 2: publishing calendar 1. What are my ressources / objectives? 2. With respect to event schedule Programme After Save the date Live Attract © Social Dynamite 2012 www.social-dynamite.com
  • 9. Step 3: engage with your influencers Visibility and awareness acceleration • Who are they? • How to make them engaged? • Day-to-day issue Attract Awareness © Social Dynamite 2012 www.social-dynamite.com
  • 10. Retweet this slide via @SocialDynamitEN Step 4: the power of the Event 3 pilars 1. Live and semi-live coverage 2. Live engagement through mobile 3. Content and conferences are your assets Awareness Sustainability www.social-dynamite.com © Social Dynamite 2012
  • 11. Step 5: back to the community After the Event • Distribute the content slowly • Engage influencers, speakers with their content! • Create « remixed » • Engage for next event Attract Sustainability Awareness www.social-dynamite.com © Social Dynamite 2012
  • 12. Agenda Innovation for your events in Digital Marketing Why Digital Marketing 5 steps for your events Schedule live influence Some tools www.social-dynamite.com © Social Dynamite 2012
  • 13. 10 min The Dynamite’s effect 5 min 0 min Your content 4 steps Step 1 for publish, like retweet, share with 2 4 Brand, Executives, Speakers, Committees, Influencers… Like, Retweet, Events’ channels Share with theShare with Speakers & Committees participants © Social Dynamite 2012 www.social-dynamite.com
  • 14. Retweet this slide via @SocialDynamitEN Social Promotion with scenarios BRAND 1 PROMOTION SCENARIO SHE HE 2 3 HE HE 4 5 SHE 6 HE 7 The company Zorg sells its new product Zzzz. The Zzzz needs visibility to become a market leader. Executives and employees are convinced that Zzzz is revolutionary. They want to 'likes', 'sharing' and 'retweets' the communication team. www.social-dynamite.com © Social Dynamite 2012
  • 15. Retweet this slide via @SocialDynamitEN Goals • Schedule live tweet (like we are doing)    Conferences: with speakers quotes, slides Logistics: « In 5 min, begin of the Digital Marketing Keynote with @juliencarlier » Sponsors anounces (they will pay for it): « Live demo of scheduled tweets on Social Dynamite’s booth E22 » • Use the power of your influencers • Focus on real live activities with Digital Master of Ceremony • Leverage your influence power  Trending Topics = Pure Media 15 © Social Dynamite 2012 www.social-dynamite.com
  • 16. Results • Pre-schedule messages  More engagement  More quality  More time available for live coverage  Into Trending Topics  Media leverage • Scenarios ambassadors  viarlity & reach  Live usage  Event 16 © Social Dynamite 2012 www.social-dynamite.com
  • 17. Agenda Innovation for your events in Digital Marketing Why Digital Marketing 5 steps for your events Our Innovation for live Some tools www.social-dynamite.com © Social Dynamite 2012
  • 18. Retweet this slide via @SocialDynamitEN Some tools BEFORE LIVE AFTER www.social-dynamite.com © Social Dynamite 2012
  • 19. Retweet this slide via @SocialDynamitEN To go further http://dy-nam.it/qrqu By www.social-dynamite.com © Social Dynamite 2012
  • 20. Live community MPI France Suisse • Media space news.mpifrance.org  Board involvment  Media coverage  Social Media distribution • Page Facebook, Twitter, LinkedIn  Feeded automaticaly  x20 engagement  X20 conversation www.social-dynamite.com © Social Dynamite 2012
  • 21. Q&A Julien Carlier - CEO j.carlier@social-dynamite.com +33 6 12 37 05 10 www.social-dynamite.com www.social-dynamite.com © Social Dynamite 2012