This infographic depicts the shift in the public’s trust from “institutional” media to “personal” media. That is, as traditional media’s empire crumbles, influence shifts to the individual. This visual captures 86 of the most trusted voices in new media, publishing, advocacy, entrepreneurship, public relations and research. We call it, “The Message is the Messenger.”

1. THE MESSAGE IS THE MESSENGER
Nobody captured the power of influence better than Marshall McLuhan, when he said, Key for the Messengers
“The message is the medium.” But what happens to influence when media institutions
fall? It shifts to the individual. NON PROFIT / ACADEMIA / ADVOCACY
Today the message has become messenger. The businesswoman doubles as an
advocate. The analyst is an entrepreneur. The blogger runs a non-profit. This infographic
explores the overlapping and multi-dimensional roles today’s messengers are playing in
this era of “personal media.” DA
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It is not intended to be an exhaustive list of personal brands. Instead it's a collection of
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the people who inspire the team that created it. These are the voices that influence us.
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BROUGHT TO YOU BY
BUSINESS / CONTENT /
ENTREPRENEURSHIP MEDIA
Jessica Ory Sloane Shireen Jen Joshua
Jackley Orkolloh V. Berrent Mitchell Nedeau Levy
NON PROFIT
ACADEMIA Zainab Seth Robert Andre Leslie Baratunde
ADVOCACY Salbi Godin Michael Blackman Poston Thurston
Murray
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danah Perry Gina Ray Jennifer Beth
boyd Hewitt Bianchini Wang Aaker Kanter
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Vivek Leslie Liz Nisha
Wadhwa Bradshaw Philips Chittal
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Michael Brooke Brett Jolie Lee Josh Brad Zach ANALYSIS
Wu Moreland Petersel O’Dell Odden Bernoff McCarty Hofer-Shall
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Fred John Kara Rachel Jeremiah William Brian Nate
Wilson Lovett Swisher Sklar Owyang Beutler Solis Silver
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Becky Steve Seth Valeria Peter Jennifer Steve Sarah
Brown Woods Priebatsch Maltoni Kim Van Grove Garfield Evans
Bonin Scott Brian Steve Brandee Ann David Chris
Bough Kirsner Wong Farnsworth Barker Handley Meerman Anderson
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Stephanie Dennis Laura Adam Augie Joe Amber Mack
Schierholz Crowley Fitton Singer Ray Chernov Naslund Collier
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Mario Jeffrey Kevin Jesse Todd David Joe Rohit
Sundar Dachis Systrom Thomas Defren Armano Pulizzi Bhargava
Paul Adam Justin Andy Gevrina CC
Gillin D’Angelo Levy Beal Seferaj Chapman
Scott David
Monty Griner
Gary Caterina
Vaynerchuk Fake
Guy Esteban
Kawasaki Contreras
Dharmesh Brian
Shah Andy
Halligan
Beal
Dan Charlene
Martell Li
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Jason Nick
Calacanis O’Neill
BUSINESS / ENTREPRENEURSHIP CONTENT / MEDIA