Payment architectures are no longer flat experiences that are static for all users. Mobile experiences have become personalized, providing an identity infrastructure to promote payment ease for users. Through the lessons learned from a mobile first PayPal product overhaul, we'll explore how identity and in-app purchasing coalesce to create a scalable mobile payment infrastructure, looking into how building cross-platform payment personalization increasing user ease and revenue.
18. 23% of customers abandoned carts when
asked to register (Forrester)
…At five questions, the drop-off rate is 2
percent; at 10 questions, 4 percent, and
so on. Only at about question 35 does the
correlation end (Kevin Hale, Wufoo)
There are two things you need to offload complexity from the mobile experience. If there is a question
I started out working at Y! with a lot of auth systems, you might know them better as these things (show buttons)
I started realizing when I would build applications that besides a username, the rest of the info from these people was garbage, because of this… (show picture of a royalfetus profile)We’re in an age where are children have a social footprint before they are ever born…and that’s a much different world than the one I grew up in.
Social login is
It comes down to the difference between concrete user identity and socialized (curated) identity
It comes down to the difference between concrete user identity and socialized (curated) identity
It comes down to the difference between concrete user identity and socialized (curated) identity
Removing the registration form
This is what we’re doing through log in with PayPalWe’re also exploring capabilities to expand identity beyond those means
Adding in time interaction to identifying usersCalendar time + interaction rates with content
Commonality overlap
Identity targeting allows you to create personalized experiences for the users, but if it’s social based you can be getting anyonehttp://sales.artcony.com/2012/08/how-to-immediately-add-10-30-profits-using-up-sell-cross-sell-and-bundling-strategies/http://thefik.com/en/post/how-to-increase-sales-with-recommended-products-cross-selling/
Personalization allows you to take shortcuts for your users (signups, checkouts, etc.)
Reduce dropoff ratesI’ve seen numbers as high as 71% during registration: http://www.optimizationtoday.com/web-analytics/what-is-abandonment-rate/23% of customers abandoned carts when asked to register (Forrester)…At five questions, the drop-off rate is 2 percent; at 10 questions, 4 percent, and so on. Only at about question 35 does the correlation end (Kevin Hale, Wufoo)
Fixing the drop rates (taken from AB testing information: http://www.inman.com/2011/01/12/increase-online-conversion-rates/)Simplifying the form layoutsDisplaying relevance to users
Using card.io for scanning credit card information for processing