Can Android's openness and freedom survive the closed freedom Microsoft and Apple provide?

1. Can Android avoid the
Linux Desktop failure?
Jürgen Coetsiers, CTO
tcs digital world
@jcoetsie

2. The IT Pendulum
Innovation/Renovation
Adoption/User Experience
standardization

3. IT’S ALL ABOUT THE USER
EXPERIENCE

4. Your average PC user
• He knows how to surf the web.
• He knows how to watch videos with his computer.
• He does his budgets in Excel.
• Write letters to his family using Word.
• Send and receive e-mail, using Outlook Express.
• Watch videos/DVDs and play music/MP3s.
• Play the games included in WinXP
• Never customized windows. Not even changed the default
resolution.
• Never touched the control panel.
• Never used the command line.

5. Wants freedom
• In choosing his pc
• In choosing his supplier
But
• Does not like freedom when it comes to the apps he uses

6. CALCULATOR, CALCULATOR,
CALCULATOR, MY KINGDOM FOR A
CALCULATOR

7. • Windows users:
– Start – Programs – Accessories – Calculator
• Linux users:
– Multiple applications, different by distro
– Confusion?
• Text edit
– Windows users: textedit
– Linux users: Kate, VIM, Emacs, Kjots, Knotes, Pico, Joe, …
An average user does not understand this

8. CHOICE IMPLIES COMPLEXITY

9. Conclusion?
• Users don’t want to have to consult the manual to use his
mail program.
• He doesn’t want to feel stupid when he opens his mail
client.
• He simply wants to be able to turn his computer on, log on
to the Internet, write that mail, visit that website, write his
letters, play his videos, listen to his music.
• He doesn’t care if his software is perfect - after all, he has
been using Outlook Express, Internet Explorer, Word.
• He has also been infected by all sorts of spyware, trojans,
worms and viruses.
• He has a less average pc buddy to assist

10. WHAT ABOUT THE HANDHELD PC
WORLD = SMARTPHONES

11. Your average smartphone user
• Calls (99%)
• SMS (83%)
• Take pictures (47%)
• Install Apps (39%)
• Browse web (29%)
• Store and play music (28%)
• Email (22%)
• Social Media (21%)
The firm's My Mobile Lifestyle 2010 survey

12. THE SIMPLE FACTOR

13. APPLE IOS
Is this freedom?

14. iOS

15. WINDOWS PHONE 7
Is this freedom?

16. Windows 7 Phone

17. GOOGLE ANDROID
Is this freedom?

18. Android

19. CONCLUSION