1. GROUP NINE 1
DANSKKULTURARV.DK
PASS IT ON
Jamie Crabb, Jessica Crabb, Jakob Wrist,
Camilla Johannsen and Malik Kreutzfeldt

2. OUR QUESTION 2
HOW CAN WE MAKE
CULTURAL HERITAGE
RELEVANT AND USEFUL?

3. OUR ANSWER 3
WE MAKE IT ENTERTAINING,
INTERACTIVE, AND ACCESSIBLE.

4. OUR ANSWER 3
WE MAKE IT ENTERTAINING,
INTERACTIVE, AND ACCESSIBLE.
WE MAKE A GAME.

5. OUR TARGET GROUP 4
BOARD GAME CLUB
MEMBERS IN DENMARK

6. OUR TARGET GROUP 5
THEY ARE PASSIONATE,
NOSTALGIC, AND SOCIAL.

7. OUR METHODS: OBSERVATION 6
FLY ON THE WALL OBSERVATION AT
COPENHAGEN BOARD GAME CLUB

8. OUR INSIGHTS: OBSERVATION 7
COMMUNITY COMPETITION
TANGIBILITY NEGOTIATION
INVESTMENT RESPECT
ROLES HYGGE

9. OUR METHODS: INTERVIEWS 8
ONE ON ONE INTERVIEWS
AT VIKING CON

10. OUR INSIGHTS: INTERVIEWS 9
"I just love the atmosphere, getting to play a lot of different games,
meeting a lot of the same people that you only meet in this environment.
It's a very friendly and positive space" - Anne
“Well, it’s more the experience, having memories, it’s the feelings, not
so much the exact games, more the fun I had playing them”-Troels
"They have a lot of social interaction between players, where you have
negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels

11. OUR INSIGHTS: INTERVIEWS 9
COMMUNITY
"I just love the atmosphere, getting to play a lot of different games,
meeting a lot of the same people that you only meet in this environment.
It's a very friendly and positive space" - Anne
“Well, it’s more the experience, having memories, it’s the feelings, not
so much the exact games, more the fun I had playing them”-Troels
"They have a lot of social interaction between players, where you have
negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels

12. OUR INSIGHTS: INTERVIEWS 9
COMMUNITY
"I just love the atmosphere, getting to play a lot of different games,
meeting a lot of the same people that you only meet in this environment.
It's a very friendly and positive space" - Anne
HYGGE
“Well, it’s more the experience, having memories, it’s the feelings, not
so much the exact games, more the fun I had playing them”-Troels
"They have a lot of social interaction between players, where you have
negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels

13. OUR INSIGHTS: INTERVIEWS 9
COMMUNITY
"I just love the atmosphere, getting to play a lot of different games,
meeting a lot of the same people that you only meet in this environment.
It's a very friendly and positive space" - Anne
HYGGE
“Well, it’s more the experience, having memories, it’s the feelings, not
so much the exact games, more the fun I had playing them”-Troels
NEGOTIATION
"They have a lot of social interaction between players, where you have
negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels

14. OUR METHODS: CO-DESIGN 10
DESIGN GAMES, BRAINSTORMING,
AND ROLE PLAYING WITH USERS

15. OUR INSIGHTS: CO-DESIGN 11
SOCIAL ACHIEVEMENTS
COOPERATION SETTING
EVENT-BASED PURPOSE
SHARED EXPERIENCES

16. OUR INSIGHTS: CO-DESIGN 11
SOCIAL ACHIEVEMENTS
COOPERATION SETTING
EVENT-BASED PURPOSE
SHARED EXPERIENCES

17. OUR CONCEPT 12
ENTERTAINING INTERACTIVE
ACCESSIBLE
+
COMMUNITY HYGGE
NEGOTIATION COOPERATION
PURPOSE

18. OUR CONCEPT 13
PASS IT ON
A CULTURAL HERITAGE GAME BROUGHT TO YOU
BY DANSK KULTURARV

19. OUR CONCEPT: MECHANICS 14
?
DANSK
KULTURARV

20. OUR CONCEPT: MECHANICS 14
!
DANSK
KULTURARV

21. OUR CONCEPT: MECHANICS 14
DANSK
KULTURARV

22. OUR CONCEPT: MECHANICS 14
?
DANSK
KULTURARV

23. OUR CONCEPT: MECHANICS 14
DANSK
KULTURARV
!

24. OUR CONCEPT: MECHANICS 15
DANSK
KULTURARV

25. OUR CONCEPT: SCALE 16
! ! ?
? ? ?
? ?
WHO? HOW? WHERE?

26. OUR CONCEPT: SCALE 16
! ! ?
? ? ?
? ?
WHO? HOW? WHERE?

27. OUR CONCEPT: SCALE 16
! ! ?
? ? ?
? ?
WHO? HOW? WHERE?

28. OUR CONCEPT 17
COMMUNITY Creating a social environment
through an event
HYGGE Connecting people through
sharing experiences
NEGOTIATION Enabling interaction through
teaching and learning
COOPERATION Basing achievements on
cooperation rather than competition
PURPOSE Making it accessible to a range
of commitment levels

29. OUR CONCEPT 18
HOW DO WE GET THIS
STARTED?

30. OUR CONCEPT 18
HOW DO WE GET THIS
STARTED?
CHALLENGES, PROFILES, AND
EVENTS.

31. OUR CONCEPT 19
HOW DO WE SUSTAIN
VALUE?

32. OUR CONCEPT 19
HOW DO WE SUSTAIN
VALUE?
USER-GENERATED CONTENT

33. OUR CONCEPT 20
DANISH HERITAGE
PASS IT ON

34. ANY QUESTIONS? 21