This document discusses various stages of a startup's lifecycle from inception to maturation across 4 phases. It notes that only 1 in 100 startups survive beyond phases 2 and 3. The document outlines 4 psychological stages founders go through and emphasizes the importance of cost/cash flow management and adapting business models over time. It recommends anticipating financial needs, especially for phase 3 growth, and provides options for funding. Additional topics covered include risk management in various areas, evolving team roles and skills needed, ensuring products address real needs, and preparing for competition.

1. www.benovate.bizStart >
Startup Stories ...
The Startup’s Journey
A well prepared entrepreneurial track…

2. Startup Life-Cycle....
4 Phases : Inception, Conception, Growth, Maturation
Web 1.0 : Lessons learnt from first internet bubble, linear amount of connection
Web 2.0 : Emergence of social networks, exponential amount of connections, second bubble ?
Web3.0 : The world is connectional and semantic …
Only one on Hundreds survive Phase II+ and Phase III …

3. From “Idea to Gold”, a complex alchemy...
- 4 psychological steps : Excitement, Euphoria, Depression, Satisfaction
- Cost & Cash-flow Management : fundamental
- Specificity of Digital BizModel : type of revenues, team skills evolution, logistic and admin rapidly
under pressure, ...

4. Anticipating your financial risk...
- Be sure : Phase III : Will happen ( if survived phase II …) !
- Needs to be planned : To limit timing and engaged amounts
- Needs to be funded: With appropriate capital , this will accelerate sustainable growth and potential exit.

5. (Financial) Methods to fund your Startup
- Financial Governance : How to choose... (yes you can ) :
> Pure money
> Pure intangible assets
> Value-Add investors
> Related to phase....
- Trends : Shopping, Top-Down/Bottom-Up,
- Be careful : “Investment Silos” ...

6. Risk management, a holistic approach...
- Financial Risk: linked to 'under-financing' : liquidity issues
- Reimbursement capability risk : within agreed timing
- Cash-Flow risk : and at term limiting the real potential positive EBIDTA (towards Exit)
- Market risk and IP protection
- Competency based risk : in all domains where growth puts real pressure...
and so more that are evaluated in a due diligence phase...

7. Your Team : an essential piece of the puzzle...
From programmer to DC mgr
From Fun (members) to a SLA (customers) ..
From Business Developer to Business Manager...
From Excitement to Euphoria passing trough Depression and finally to Maturation...
From “One-man show” to the team efficiency...
From “Intuitu Personae” to the Enterprise and (sometimes) finally in an IPO
From spreadsheet to the ERP and CRM tool
From founders to a CEO
From FFF to a structured BOD...
....
What changes ! best to anticipate them ...

8. Your Product/Services
Is it really innovating and covers a real (current) need ?
Did you do a market analysis ?
Best products/services are those that use the new power of web to exploit existing needs...
Do you have some interest from potential partners ?
Are your G2M (GoToMarket) and R2M (RoadtoMarket) crystal clear ?
Is this 'Volume' or is this 'Value' business ?
Do you have a real competitive advantage, what is the barrier to enter ?
How quick can a competitor copy your product/service ?
...
Be prepared, precise and convincing else
you'll get this reaction ....

9. Digital AttraXion is a great tool to support
Innovative Entrepreneurship in the Digital area in
Wallonia !
I wish organisers and future
participants a lot of success herein !

10. patrick.crasson@benovate.biz
BeNovate Headquarters
9 avenue des Hauts-Fourneaux
L-4362 Esch-sur-Alzette , Luxembourg
Let's make Innovation Happen !
Want to contact us ?

11. Thank you !
Patrick Crasson – Managing Partner BeNovate
Lux +352661709501
Bel. :+32496708501
Patrick.crasson@benovate.biz