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Promote Your Anything - Part 1

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John DeGaetano
John DeGaetano

The document provides tips for creating successful promotional strategies. It discusses general guidelines for promotions including publicity, advertising, sales promotions, and personal selling. The benefits of exposure from publicity are discussed, such as building confidence and creating a positive profile. Typical publicity campaigns include press releases, media events, and letters to the editor. Special events, trade shows, seminars, and workshops are also covered as promotional opportunities.

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Promote your Anything Valuable Tips to Help Create Successful Promotional Strategies for Whatever You’ve Created. We Call it Your… “Anything” Part One
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In Part One of this presentation we’ll discuss: Promote your Anything
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In Part Two of this presentation we’ll discuss: Promote your Anything
Valuable tips to help create successful promotional strategies for whatever you have created . We will call it your… “anything”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. General Guidelines for Promotions
[object Object],[object Object],www.bnkrsu.com 1. General Guidelines for Promotions
[object Object],[object Object],1. General Guidelines for Promotions
[object Object],[object Object],[object Object],[object Object],1. General Guidelines for Promotions Here are four general promotional tools you can use at different times to accomplish your marketing goals:
[object Object],[object Object],[object Object],1. General Guidelines for Promotions
[object Object],1. General Guidelines for Promotions
[object Object],1. General Guidelines for Promotions www.bnkrsu.com
You see… that wasn’t so bad. Next, though you’ll need to:
2. Create Value in Your Strategy
[object Object],[object Object],2. Create Value in Your Strategy
[object Object],2. Create Value in Your Strategy
[object Object],[object Object],2. Create Value in Your Strategy “ What’s in it for me?” A general reaction to your anything… that needs a positive answer.
[object Object],[object Object],2. Create Value in Your Strategy In building a continuous marketing program, apply the right tools to get the word out most effectively
[object Object],[object Object],2. Create Value in Your Strategy An exclusive benefit or feature can create a distinction over all other “anythings”
[object Object],2. Create Value in Your Strategy Compose media exposure that catches attention
3. The Benefits of Exposure from Publicity
[object Object],[object Object],[object Object],[object Object],[object Object],Getting Exposure from Publicity 3. The Benefits of Exposure from Publicity www.bnkrsu.com
[object Object],[object Object],[object Object],[object Object],[object Object],Getting Exposure from Publicity 3. The Benefits of Exposure from Publicity
4. Typical Publicity Campaigns
Find your Audience
4. Typical Publicity Campaigns Press releases, reviews, etc. which includes A participation in community activity Important Pieces of Publicity are:
4. Typical Publicity Campaigns Major contracts, sales, seminar or workshop announcements Media events, recognition or sponsorships Letters to the editor or industry opinions
4. Typical Publicity Campaigns Milestones or related business accomplishments Promoting an informative newsletter Significant awards received or achievement
4. Typical Publicity Campaigns Specialized industry articles to stimulate credibility Speeches and personal presentations and
5. Special Events
[object Object],[object Object],5. Special Events
6. Trade Shows, Seminars and Workshops
to trade shows and other gatherings to research trends, for education, networking, socializing, stimulate publicity and to uncover opportunities for special sales or new customers. Make the trek… 6. Trade Shows, Seminars and Workshops
[object Object],[object Object],[object Object],6. Trade Shows, Seminars and Workshops www.bnkrsu.com
Remember the frequency formula… that: Actions times (x) Frequency equals Results www.bnkrsu.com
and finally…
Always give people more than they expect. 6. Trade Shows, Seminars and Workshops
so there you have it…
Promote your Anything Valuable Tips to Help Create Successful Promotional Strategies for Whatever You’ve Created. Part One
a little something about us… ,[object Object],[object Object],[object Object],[object Object]
Banker’s U Training Marketing Consulting Website: www.bnkrsu.com Email: [email_address] 707-658-2000 For the full version of this presentation Please contact us Copyright All Rights Reserved Please note : Nothing in this presentation can be used or reproduced whole or in part without the express consent of Banker’s U. Please contact us for more information.
Thank You!

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Promote Your Anything - Part 1

  • 1. Promote your Anything Valuable Tips to Help Create Successful Promotional Strategies for Whatever You’ve Created. We Call it Your… “Anything” Part One
  • 2.
  • 3.
  • 4. Valuable tips to help create successful promotional strategies for whatever you have created . We will call it your… “anything”
  • 5.
  • 6. 1. General Guidelines for Promotions
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. You see… that wasn’t so bad. Next, though you’ll need to:
  • 14. 2. Create Value in Your Strategy
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. 3. The Benefits of Exposure from Publicity
  • 22.
  • 23.
  • 24. 4. Typical Publicity Campaigns
  • 25. Find your Audience
  • 26. 4. Typical Publicity Campaigns Press releases, reviews, etc. which includes A participation in community activity Important Pieces of Publicity are:
  • 27. 4. Typical Publicity Campaigns Major contracts, sales, seminar or workshop announcements Media events, recognition or sponsorships Letters to the editor or industry opinions
  • 28. 4. Typical Publicity Campaigns Milestones or related business accomplishments Promoting an informative newsletter Significant awards received or achievement
  • 29. 4. Typical Publicity Campaigns Specialized industry articles to stimulate credibility Speeches and personal presentations and
  • 31.
  • 32. 6. Trade Shows, Seminars and Workshops
  • 33. to trade shows and other gatherings to research trends, for education, networking, socializing, stimulate publicity and to uncover opportunities for special sales or new customers. Make the trek… 6. Trade Shows, Seminars and Workshops
  • 34.
  • 35. Remember the frequency formula… that: Actions times (x) Frequency equals Results www.bnkrsu.com
  • 37. Always give people more than they expect. 6. Trade Shows, Seminars and Workshops
  • 38. so there you have it…
  • 39. Promote your Anything Valuable Tips to Help Create Successful Promotional Strategies for Whatever You’ve Created. Part One
  • 40.
  • 41. Banker’s U Training Marketing Consulting Website: www.bnkrsu.com Email: [email_address] 707-658-2000 For the full version of this presentation Please contact us Copyright All Rights Reserved Please note : Nothing in this presentation can be used or reproduced whole or in part without the express consent of Banker’s U. Please contact us for more information.