2. Jeffrey DeSocio/ AIMC Business Solutions– Introduction
Social Media Statistics
LinkedIn – An Overview
Twitter – An Overview
Facebook – An Overview
Questions & Answers – Interactive Session
3. Information Technology Manager/ Director for 20 years at various
Fortune 500 organizations.
Owns Business, AIMC Business Solutions, since 2008, which
focuses on website solutions, social media management &
consultation and internet marketing for small businesses.
Northeastern University Alumni Steering Committee Member
Northeastern University – Project LEAP Participant
Host/Partner for Networkedevents.com – a business networking
organization in Greater Boston.
Networking and Social Media Expert
LinkedIn member since 2006.
Facebook member since 2007.
Twitter member since 2007.
4. •62% of adults worldwide now use social media
•Social networking is most popular online activity, with 22% of
time online spent on channels like Facebook, Twitter and
Pinterest
•56% of social media users have admitted to using channels to
spy on their partners
•Brazil has the highest online friends – average of 481 per user
•Japan has the lowest average online friends – average of just 29
friends per user
5. 161 million members
500 Million accounts
2 million company pages
4.2 billion searches in 2011 40+ Billion tweets
22% of traffic from mobile (last week of 175 Million tweets a day
March) 70% of companies ignore complaints on
More than 1 million groups twitter
35% of students search for jobs on LI, 700%
increase since 2010 909 employees
11 new accounts created every second, over
1 million new per day.
Largest social “content” network 850+ million members
60 million visits a month 31% check in once a day
400,000 new presentations uploaded per Avg of 20 min per day
month
Top 200 web sites 2.7 billion likes per day
110,000 “recruiting” documents 100 billion connections
LinkedIn acquired SlideShare this past year. 20 million apps installed daily
250 million photos daily
425 million access via mobile
Source: TalentHQ: http://www.talenthq.com/2012/05/the-latest-social-media-stats-for-2012/
7. • The “business” social networking community.
• Used by recruiters to search and connect with candidates.
• The social community most geared toward job search – it is a
job board.
• Executives from all Fortune 500 companies are LinkedIn
members.
9. • This is where you post/ share an update. Plan to post an update 2 or 3
times a week.
• You can update your profile and include a summary as well as your major
accomplishments under every current and past positions.
• You may want to add some Applications to your Profile such as Events,
Polls and Answers
• You can add up to three websites to your profile such as your current
employer or a personal blog. Blogs are great to expose your talents and
expertise.
11. • LinkedIn will recommend people for you to connect with that are within
one degree of separation to you.
• Only connect with people you know, or share a Group with.
• Standard template invitation should be customized to be more personal.
• Always thank someone for a connection
• You will get flagged if you try to connect with people you do not know.
13. Click link of “Groups You May Like” and join at least 15-20 groups.
Join Recruiter Groups and Groups Having to Do With Your Expertise.
Contribute to the Groups including responding to Discussion.
Use Groups Connections to send introduction messages.
Create Your Own Group – It is Free!
15. Customize Your Search for Jobs by Functions, Experience and Location.
Use “Advanced” Feature.
Enable “Jobs You May Be Interested In”. Currently in beta. You can set
up EMAIL Alerts Daily or Weekly to send you Jobs.
Make sure your profile is 100% complete to help with you job search.
LinkedIn Jobs Application allows you to contact connections in your
network that are connected to the hiring manager.
New Application for Students and Recent Graduates is new feature.
17. Follow up to 1000 Companies including target companies, companies you
worked for and the companies of your connections.
Have the inside track on open opportunities.
Manage your connections at the companies you follow.
Get updates from the companies you follow. Respond to discussions.
If you own your own company, create a Company Page for free exposure.
18.
19. Recommendations can help your cause.
Failing to get recommendations won’t hurt you.
Recommendations have unpredictable potential.
Recruiters use recommendations to search out new candidates.
Reach out personally when you ask for a recommendation.
Only ask those who truly know your work.
Don’t get too many recommendations.
21. Ask a question and encourage dialogue.
Become a resident expert in your field. Have access to other experts.
Set a goal to answer 2 or 3 questions a week. Helps with being discovered.
Browse categories such as Legal, IT, Human Resources etc. Extensive
search by categories.
Like Wikipedia within LinkedIn
24. You follow connections such as companies and people. A great connection is
@LinkedIn_Jobs
Twitter is a better news source than your nightly news.
Gathering ground intelligence on a variety of topics using “Search”
Automatic Job Postings from Companies and Career Sites
Email alternative – Direct Message
You can elect to have others follow you or that you have to approve them before
they can follow you
You can set your location and how your information is shared with others.
27. Just like LinkedIn or Twitter, you can connect to people, companies or
professional groups.
Facebook Groups are FREE and you can connect to up to 1000 groups
unlike 50 with LinkedIn.
Facebook is a complete social media platform with Chat, Mail, Search and
People Power – 900 Million Strong.
Facebook has by far the most applications of any Social Media Platform.
Facebook has a LinkedIn like tool called BranchOut
29. Remember to Post, Share and Contribute. A Dormant and Incomplete
Profile does not provide any value to your career.
Create a YouTube video of yourself providing your 30 second elevator
pitch and post it on social media sites.
Get away from your computer. Use Social Media to make connections but
then meet mutual connections in person to build relationships.
Don’t be bashful and never beg for a job. Show off your value and brag
about your accomplishments and the opportunities will come your way.
30. Check out website, www.how-to-really-use-linkedin.com
Great Book – The Social Boom by Jeffrey Gitomer
My References:
◦ AIMC Social Media Group on LinkedIn
◦ AIMC Business Solutions Business Page on Facebook
◦ AIMC Company Page on LinkedIn
◦ Connect to @aimcbizsolution on Twitter for my social media updates