Two main factors of SEO are Relevancy & Page Authority. This slide deck will take you through the most important elements and factors of a successful SEO campaign. Search Engine Marketing in 2013 should highlight the evolution of the Google, Yahoo and Bing algorithms. Explaining their attempt to deliver the most relevant information to their customers returning exactly what they are searching for. Interestingly the more algo’s change the more SEO strategies stay the same. Review our slide show for a quick insight on the tactics needed to stay competitive with your search engine optimization. The author of the presentation is John DiCristo, a SEM Consultant for the leading SEO Company, Boostability.com. Contact John today for a SEO analysis of your website presence. John is available for SEO speaking & training engagements. John is based in Matthews, NC a suburb of Charlotte, NC. Check out John’s Blog to stay up with latest on digital marketing, http://www.socigen.com.

1. Secrets of SEO =
Extraordinary Lead Generation

2. Why SEO?
Increase Sales!

3. N Where on the Page?
O
Yes Y
e
s
Yes NO

4. ROI!

5. How?
Two main factors
 Relevancy
 Page Authority

6. Relevancy
Critical Page Structure & Onsite Optimization
Elements:
 Title Tags
 URL Structure
 Content
 NO DUPLICATE CONTENT
 Image Tags called alt tags

7. Title Tags
The first thing that Google reads!
Hyphen (-), colon (:), or pipe (|) are your best separators.

8. URL Structure
Your URL should match the content of your page.

9. Content Is King!
 Minimum of 300 words per page/post.
 Main Rule! No duplicate content. All Content must be original.
 Photos are content.
 This Power Point is content.
 Video is content. Google loves YouTube so you should too.
 Consistency and as often as possible.

10. Image Tags Called Alt Tags
Probably the most forgotten. The visually impaired need
your help.

11. Page Authority
Backlinks-Site Popularity
Google+ Local
Directory Submissions
Blogosphere
Article Submissions
Press Releases
Infographics
Social Bookmarks

12. BackLinks!
Attract buzz: Natural links, +1s, likes, follows... In every business there's
something compelling, interesting, entertaining, or surprising that you can
offer or share with your users.

13. Google+ Local

14. Directory Submissions
There are 100’s of 1000’s of directories. Get to work!

15. Blogosphere
Millions of Blogs, Keep working- Not your Blog. If you want to be
an authority on your subject post on other Blogs creating
readership, relationships and backlinks. About 300 words per
post.

16. Article Submission
Articles are generally at least 700 words and contain explanations, analysis
and/or visuals (screen captures, illustrations, etc.) Articles are evaluated on the value
of the content to the community as well as on accuracy. As opposed to a Blog post are
tips, general information, or otherwise brief information.

18. Press Releases
Just off the presses!, December 26, 2012
Matt Cutts of Google said in a Google Webmaster Help
forums that links from press releases shouldn't have a
positive impact on your rankings.
Matt wrote:
“I wouldn't expect links from press release web sites to
benefit your rankings, however.”
When you do press releases, it might get your web site in
front of the eyes of bloggers, reporters and others, where
what they write or link to may have an impact on your
rankings. But the links within the releases themselves,
Google says - they won't benefit your rankings.

19. Infographics
Information graphics or infographics are graphic visual representations of
information, data or knowledge. These graphics present complex information
quickly and clearly.

20. Social Bookmarks
A method for people to search, organize, store and share items (i.e. blog
posts, online articles, pictures, etc.) of interest using the item’s URL

21. The End
It is not hard or hard to understand it is just work.
Good Luck!
John DiCristo
jdicristo@boostability.com
www.boostability.com/bos-jd
www.socigen.com is my blog
704-576-6234