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Social Media Measurement Tools & Tips

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JD Lasica
JD Lasica

The document discusses social media measurement and metrics. It covers tying metrics to organizational goals, using keyword analysis tools like SEMRush and Google's Keyword Planner to understand traffic drivers, and diving into analytics from Google Analytics and Facebook Insights. The presentation also discusses visualizing metrics and showcases examples like a museum's open data dashboard. Resources like Metricly and Socialbrite's sharing center are provided for additional metrics tools.

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Social media measurement: Tools & tips Social Media Forum JD Lasica Founder, Socialbrite.org jd@socialbrite.org
What we’ll cover today Meaningful metrics: 1. Tying metrics to goals 2. All about keywords (hands on) 3. Google Analytics (hands on) 4. Facebook Insights (hands on) 5. Metrics as data visualization Q&A, hugs, tearful goodbyes
Relax! Flickr photo “relaxation, the maldivian way” by notsogoodphotography www.socialbrite.org/cp
Today’s hashtag Creative Commons photo on Flickr by Prakhar Tweet this preso! Hashtag: #netnon
Metrics tool handout
MEANINGFUL METRICS Before you start, measure!
‘Data is better than gut’ Gather, analyze, act Photo on Flickr by Vee Dub (CC-BY)
Set goals, map metrics Goals Metrics to measure Grow email list of supporters # newsletter, RSS subscribers Increase comments on blog avg. # comments/post Increase website visibility increase in traffic or linkback #s Increase positive mentions of mentions in blogs & social organization or cause networks Have visitors stick around stick rate, bounce rate Make our content more viral # of shares Get people to take action # of petition signatures Get people to attend event # of registrants, year over year
Let’s get geeky! SEMRush search ‘socialbrite.org’ on semrush.com
HANDS-ON DEMO Keywords are key search ‘malt.org’ on semrush.com Marin Agricultural Land Trust
Google Keyword tool https://adwords.google.com/o/Targeting/Explorer
Google Keyword tool
HANDS-ON DEMO Google Analytics google.com/analytics
Google Analytics Who loves ya, baby? See which Twitter users drive most traffic
Keep track of traffic referrers Write down keywords driving traffic & attention
HANDS-ON DEMO Facebook Insights
M E T R I C S A S D ATA V I S U A L I Z AT I O N Data visualization Transparency from the Indianapolis Museum of Art http://dashboard.imamuseum.org/
M E T R I C S A S S H A R E A B L E D ATA Map mashups with open data Broadband speeds at schools & colleges in Miami
Other metrics tools Metricly.com (metrics dashboard) Crowdbooster.com (Twitter) Klout.com (influence score) Socialbrite roundup of Twitter tools
RESOURCES Socialbrite Sharing Center http://socialbrite.org/sharing-center
Don’t settle for the status quo If you do not change direction, you may end up where you are heading. — Lao Tse
Thank you, let’s talk! JD Lasica, founder Socialbrite.org email: jd@socialbrite.org Twitter: @jdlasica @socialbrite http://socialbrite.org/cp

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Social Media Measurement Tools & Tips

  • 1. Social media measurement: Tools & tips Social Media Forum JD Lasica Founder, Socialbrite.org jd@socialbrite.org
  • 2. What we’ll cover today Meaningful metrics: 1. Tying metrics to goals 2. All about keywords (hands on) 3. Google Analytics (hands on) 4. Facebook Insights (hands on) 5. Metrics as data visualization Q&A, hugs, tearful goodbyes
  • 3. Relax! Flickr photo “relaxation, the maldivian way” by notsogoodphotography www.socialbrite.org/cp
  • 4. Today’s hashtag Creative Commons photo on Flickr by Prakhar Tweet this preso! Hashtag: #netnon
  • 7. ‘Data is better than gut’ Gather, analyze, act Photo on Flickr by Vee Dub (CC-BY)
  • 8. Set goals, map metrics Goals Metrics to measure Grow email list of supporters # newsletter, RSS subscribers Increase comments on blog avg. # comments/post Increase website visibility increase in traffic or linkback #s Increase positive mentions of mentions in blogs & social organization or cause networks Have visitors stick around stick rate, bounce rate Make our content more viral # of shares Get people to take action # of petition signatures Get people to attend event # of registrants, year over year
  • 9. Let’s get geeky! SEMRush search ‘socialbrite.org’ on semrush.com
  • 10. HANDS-ON DEMO Keywords are key search ‘malt.org’ on semrush.com Marin Agricultural Land Trust
  • 11. Google Keyword tool https://adwords.google.com/o/Targeting/Explorer
  • 13. HANDS-ON DEMO Google Analytics google.com/analytics
  • 14. Google Analytics Who loves ya, baby? See which Twitter users drive most traffic
  • 15. Keep track of traffic referrers Write down keywords driving traffic & attention
  • 17. M E T R I C S A S D ATA V I S U A L I Z AT I O N Data visualization Transparency from the Indianapolis Museum of Art http://dashboard.imamuseum.org/
  • 18. M E T R I C S A S S H A R E A B L E D ATA Map mashups with open data Broadband speeds at schools & colleges in Miami
  • 19. Other metrics tools Metricly.com (metrics dashboard) Crowdbooster.com (Twitter) Klout.com (influence score) Socialbrite roundup of Twitter tools
  • 20. RESOURCES Socialbrite Sharing Center http://socialbrite.org/sharing-center
  • 21. Don’t settle for the status quo If you do not change direction, you may end up where you are heading. — Lao Tse
  • 22. Thank you, let’s talk! JD Lasica, founder Socialbrite.org email: jd@socialbrite.org Twitter: @jdlasica @socialbrite http://socialbrite.org/cp