The term Intelligent Transportation Systems (ITS) was coined over two decades ago to designate applications of information and communication technologies to the operational management of transportation networks. The main promise of ITS has been very consistent over that period: network capacity can be freed up by optimizing traffic controls and empowering users with accurate travel information. It can be debated how much faith practitioners and policy makers have placed in technology by investing their resources, as well as the extent to which Intelligent Transportation Systems have delivered on their promise. However, there is no question that steady and sometimes spectacular advances in computing technologies and usage trickle down to transportation applications in important ways. As a result, new products and services emerge continuously. They include systems that address the direct needs of networks managers, as well as others that are developed in tangential markets (e.g. automotive) or even through non-market mechanisms (e.g. many mobile web applications). This talk presentation reviews major trends in information and communication technologies and demonstrate how each of them is driving innovative transportation services. We attempt to envision how those trends might develop in the future, so that we can finally examine some of their implications for travel demand and network management. There lie both challenges and opportunities for transportation engineers and planners, but either way, profound changes appear inevitable.

1. Intelligent Transportation J.D. Margulici
Trends and Perspectives jdm@novavia.us
2011 www.novaviasolutions.com
Chapter 4: Vehicle Technology
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2.  ITS primer and brief history
Intelligent Transportation
 State of the art: vehicle technology
Trends and Perspectives
2011
 Information technology trends
 Prospective and implications
J.D. Margulici
jdm@novavia.us
www.novaviasolutions.com

3. Toward Safer Driving…
Worldwide Figures:
1.2 million deaths
50 million injuries
4% of GDP
Source: Association for Safe International Road Travel (ASIRT), 2008
ITS Trends and Perspectives - April 2011 3

4. Safety Technologies
Source: Toyota
ITS Trends and Perspectives - April 2011 4

5. Driver Assistance Systems
ADAS market value close to $10 billion globally, growing to $130 billion in 2016 (ABI Research)
ITS Trends and Perspectives - April 2011 5

6. Driving Monitoring Systems
ITS Trends and Perspectives - April 2011 6

7. Technology Benefits and Deployment
Source: Center for Automotive Research, 2006
Lane Departure Warning
21-23% less lane departures
17-24% less rollover crashes
FMCSA / Mack Intelligent Vehicle Initiative
$14.3 B market by 2016
ABI Research
Electronic Stability Control
NHTSA requires ESC on all vehicles by 2012
Estimates single-vehicle crash reduction of 34% -59% for SUVs
Ultimate annual life-saving 5,300 to 9,600
ITS Trends and Perspectives - April 2011 7

8. Integrated Vehicle-Based Safety Systems (IVBSS)
IVBSS Field Operational Test (2009-2010)
Forward Lane change / Road departure Curve speed
collision merge warning / drift warning warning
ITS Trends and Perspectives - April 2011 8

9. eCall / next-gen 911
ITS Trends and Perspectives - April 2011 9

10. OEM telematics offerings
eCall
Remote
Diagnostics
Stolen Vehicle
Recovery
Roadside
Assistance
Connected
Navigation
Entertainment
ITS Trends and Perspectives - April 2011 10

11. The Great Convergence
ITS Trends and Perspectives - April 2011 11

12. Telematics Value Chain
Onboard Hardware
• Traditional automotive suppliers vs. consumer electronics
Onboard Software
• Mainstream computer/mobile OS getting mixed with specialized software (e.g. voice, diagnostics)
Wireless Networking
• Cellular networks (incl. Bluetooth gateways) / Satellite communications / DSRC @ 5.9 GHz
Telematics Platform
• Key players include ATX, Hughes, Airbiquity, Qualcomm…
Content & Applications
• With backseat video screens, there are no limits
Services
• Call centers & assistance / emergency services, vehicle maintenance –include traffic management in future?
ITS Trends and Perspectives - April 2011 12

13. Autonomous Driving
ITS Trends and Perspectives - April 2011 13

14. Intelligent Transportation J.D. Margulici
Trends and Perspectives jdm@novavia.us
2011 www.novaviasolutions.com
Next is
Chapter 5: Tolling and Enforcement