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Jessica likes to help people and organizations find answers to their questions while fostering a sense of empowerment. Turning strategy into logical, useful, human-centered structure is her favorite thing to do. She has 10 years’ experience in the IA/UX field. Currently, Jessica is Manager of the UX Strategy Team at One North Interactive in Chicago, and previously held positions at The Understanding Group and NFL.com. She lead the first ever World IA Day (WIAD) as executive director in 2012, and co-chaired the 2015 IA Summit. She frequently speaks and provides workshops at UX/IA conferences and meet ups.