5. Coverage by Different Print Media Types Media Type of Mass, Digital and Fashion Media Number Percentage A+ 13 43% A 14 47% B 3 10% Media Number Percentage Mass Media 9 30% Fashion Media 6 20% Digital Media 10 33% Others 5 17%
6. Coverage By Print Media in Regions National West South East North 43% 27% 20% 3% 7% No. of media 7 5 1 2 6
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8. Media Coverage Samples on Different Issues - 从 11 月 29 日开始,索尼爱立信“做 A8i 型乐玩家,你型不型 ?!” 大型路演活动将从东方时尚之都上海,向广州、北京、成都蔓延开来。 索尼爱立信 A8i 手机“型动 广州电脑报 2010/12/24 索尼爱立信 A8i 邀你“智”在蜕变 周末画报 2010/12/25
12. 网络媒体主要报道内容 - Sony Ericsson XPERIA X10i Awarded the “Most Influential Android Phone” www.163.com 2010/12/23 Sony Ericsson China president Magnus Ahlqvist was honored with the “Most Influential Figure in China’s Communications Industry in 2010” and Sony Ericsson XPERIA X10i was awarded the “Most Influential Android Phone” on December 18.
13. 网络媒体主要报道内容 - Software Upgrade, Open the Pandora's Box of Smart Phones www.qq.com 2010/12/22 Sony Ericsson will start the promotion campaign as from Christmas Eve to happen on December 24. The event will fully cover 1,200 stores in 39 cities nationwide, which will end on Valentine's Day in 2011.
15. 网络媒体主要报道内容 - Software Upgrade, Open the Pandora's Box of Smart Phones www.163.com 2010/12/17 Sony Ericsson's software upgrades service is very distinctive in the industry, greatly aiding users in getting started quickly. Sony Ericsson has opened up a variety of service modes such as self-updated official website, hotline, QQ online. To encourage users to upgrade, Sony Ericsson will also organize prize activities from time to time. For example, Sony Ericsson’s brand account in Kaixin001.com (http://www.kaixin001.com/sonyericsson) is launching the "M1i Software Self-Updates, 500 Original Accessories Waiting for You to Get" activity.