SlideShare una empresa de Scribd logo
1 de 19
[object Object]
 
shaky politics + fast changes + vibrant society + competitive culture: “I don’t want be left out.” = Dynamic Korea: news as the most sought-after content.
[object Object],[object Object],99.9%
comparison shopping in korea
[object Object],[object Object],… the power of peer-reviewed news
‘ news about news’ is a more fun than the news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
‘ news about news’ is a more fun than the news Demographic:  “ This news is popular among…”  Geographic:  “ This news is popular in …” Psychographic:  “ Are you happy, sad or angry after reading this news?”
1.  emerging  editorial decision, 2. purely made by the people, 3. feasible only in online space  … .something the print media can hardly emulate
DIGITAL  IMMIGRANTS:  70% *Source: Amazon.com Kindle Community  DIGITAL NATIVES:  30%
editorial judgments from the above,  repackaged for the ‘iPhone generation’ Any chance to show the  emerging   editorial decision by the people?
[object Object]
“ news is anything that happens to or near publishers and their friends.”   -- Creed C. Black, Former President of  Knight-Ridder
collaborative journalism on steroids..
wibro street-casting for protestors/audience
[object Object],[object Object],[object Object],digital storytelling in the augmented reality  or ‘memosphere’ *Idea & graphic by Mac Funamizu
“ here are some story ideas we want  you  to vote for..”
Turning ‘Eyeballs’ to  Stakeholders
[object Object],[object Object]

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News, The Killer App.

  • 1.
  • 2.  
  • 3. shaky politics + fast changes + vibrant society + competitive culture: “I don’t want be left out.” = Dynamic Korea: news as the most sought-after content.
  • 4.
  • 6.
  • 7.
  • 8. ‘ news about news’ is a more fun than the news Demographic: “ This news is popular among…” Geographic: “ This news is popular in …” Psychographic: “ Are you happy, sad or angry after reading this news?”
  • 9. 1. emerging editorial decision, 2. purely made by the people, 3. feasible only in online space … .something the print media can hardly emulate
  • 10. DIGITAL IMMIGRANTS: 70% *Source: Amazon.com Kindle Community DIGITAL NATIVES: 30%
  • 11. editorial judgments from the above, repackaged for the ‘iPhone generation’ Any chance to show the emerging editorial decision by the people?
  • 12.
  • 13. “ news is anything that happens to or near publishers and their friends.” -- Creed C. Black, Former President of Knight-Ridder
  • 15. wibro street-casting for protestors/audience
  • 16.
  • 17. “ here are some story ideas we want you to vote for..”
  • 19.

Notas del editor

  1. For a person who came from the land of morning calm, it looks like a land of early birds. Sydney two hours ahead of Seoul. Infoware – understanding your people.