My keynote presentation at the Transforming Audiences conference, September 2011, University of Westminster. Contains mostly pictures of the internet, video recording to come.
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
1. SOCIAL MEDIA 5 YEARS ON
JEAN
BURGESS QUEENSLAND UNIVERSITY OF
TECHNOLOGY / @JEANBURGESS
2.
3. Blackwell Companion to New Media
Dynamics (Hartley, Burgess, Bruns,
eds, 2012)
Studying Mobile Media (Hjorth,
Burgess, Richardson, eds, 2012)
4. the platform paradigm
1.architectural
2.figurative
3.political
4.computational
(Gillespie, 2012)
the politics of platforms - Tarleton Gillespie, forthcoming 2012
used to interpellate multiple stakeholders with conflicting interests (‘big’ media, advertisers,
audiences.ordinary or entrepreneurial YouTubers)
5. the platform
paradigm
new media institutions
platforms are new, hybrid media institutions - coordinating function; emergent
6. the platform
paradigm
co-creation
these platforms as institutions are co-created (users, developers, content proucers, partners,
advertisers...)- not in a symmetrical way
7. the platform
paradigm
co-evolution
co-evolution of affordances and uses; platforms and practices; cultural uptake and scholarly
approaches
users are deeply involved in these processes;
8. the platform
paradigm
hybridity
in hybrid media environments
18. 2011
from hype and
counter-hype to
controversies
stakes are higher
social media almost normalised
but how are we being addressed now - as producers, audiences, co-creators, citizens,
publics?
19. 2011
from creativity,
community & UGC to
networks,
conversation and
information -sharing
20.
21.
22.
23. •Hashtag =‘#’ + some alphanumeric
characters: automatic tracking &
aggregation of a topic, represented with a
hyperlink
•Originally a (lead) user innovation, later
integrated into platform
•Simple, adaptive and generative
•Can coordinate, render visible, and
constitute publics