4. The Radio station launched in 2004 and attracts a
listenership of over 1 million nationwide with an
audience share of 4.2%. The station targets teenagers and
adult rock fans but plays more mainstream, softer music
than which is promoted in their magazine during the day
and the heavy-rock during the night, reaffirming their
links with the magazine.
The mainstream music of the day could link
again to the secondary market, a less harsh image would
attract more listens and in junction to this, more readers.
Yet when the listenership reaches it’s low peak of the day
at night, the station reverts back to it’s hard rock status,
showing that predominantly they are targetting that
genre.
Radio
5. Kerrang! TV was set up in 2001 and has a similar
format to the radio station, being that it plays more
mainstream music than its magazine namesake. This
channel is available to anyone with satellite, clearly
aiming above their target range of D and C2, which is a
clear indication of their secondary consumers.
This too could be for secondary readership
figures as the more neutral music may bring in
consumers outside of their target range. The fact they
have a TV channel which anyone can access shows
their keen convergence to attract new audiences.
Kerrang! TV
6. The brand further shows their omnipotence
through the use of the website as it links back to
their converge in media platforms. This further
links to the Uses and Gratifications of a media
brand as it has a comments section, creating a
social aspect to an otherwise solo activity. The
website gives extra information and allows the
consumer to subscribe to the magazine, this
allows the reader to not miss an issue and also
ensures that they do buy the media, despite their
preference of content.
Kerrang! Website
7. Social networking creates a more interactive element of a magazine, as Web 2.0
suggests, consumers dictate what a magazine is, and this gives the production
team knowledge of what exactly the readers like, dislike and ultimately want in
their magazine, which will boost the magazine sales.
It also creates a social aspect to the magazine, conforming and satisfying the
Uses and Gratifications of a magazine.
Social Networking
