1. SUBMITTED BY:-
MADHUJA
CHATTERJEE
SAURABH KAINTH
ARINDAM
BANERJEE
JEEWANJOT SINGH

2. SAMSUNG LG ELECTRONICS
Type Public
Traded as
KRX: 005935,
LSE: SMSN
Industry
Consumer
electronics
Telecoms
equipment
Semiconduct
ors
Home
appliances
Founded 1988
Headquarters
Suwon, South
Korea
Area served Worldwide
Type Public
Traded as
KRX: 066570
LSE: LGLD
Industry
Consumer
electronics
Home
appliances
Telecoms
equipment
Semiconduct
ors
Founded 1958
Headquarters
Yeouido-
dong, Seoul,
South Korea
Area served Worldwide

3. SMART 3D LED TV

4. SAMSUNG AT 1st SPOT IN LED TV MARKET OF INDIA with 26.2 % MARKET SHARE
LG ELECTRONICS at 2ND SPOT with 24.2 % MARKET SHARE.
(BUSINESS STANDARD MAY 3, 2013)

5. FEATURES SAMSUNG 42F6100 LG 42LA6130
T.V TYPE 3D FULL HD LED TV
SCREEN SIZE 42”
1920*1080p
3D FULL HD LED TV
SCREEN SIZE 42”
1920*1080p
PICTURE ENGINE 3D HYPER REAL ENGINE TRIPPLE XD ENGINE
VIDEO FEATURES
Aspect Ratio 16:09
8 modes
(16:09, just scan, original, full
wide, 4:3, 14:09, Cinema
zoom 1, Zoom.
AUDIO FEATURES
OTHER AUDIO FEATURES
2 BUILT IN SPEAKERS
DOLBY DIGITAL PLUS, 3D
SOUND
2 BUILT IN SPEAKERS
DOLBY DIGITAL DECORDER
with VIRTUAL SURROUND
6 SOUND MODES
POWER CONSUMPTION 126W (OPERATIONAL)
0.3W (STANDBY)
52W (OPERATIONAL)
0.3W (STANDBY)
CONNECTIVITY
Composite Video input
USB
HDMI
1
1 (Not for movie playback)
2
1
1(support movie playback
also)
2 ( REAR, SIDE)
HEAD PHONE JACK

6. FEATURES SAMSUNG 42F6100 LG 42LA6130
DESIGN & DIMENSIONS
W*H*D
WEIGHT
934*548.6*49.6mm
9.1 KG
963*631*78mm
9.5KG
SOURCE :-
www.ispyprice.com

8. DEMOGRAPHIC
 As it is costly so, those who are having
higher income, they only able to afford.
 It will reflect taste of the customer
 They will be educated and tech-savy
people
 They are having good image in the
society and they are conscious about their
status.

9. PSYCHOGRAPHIC
 For those Customer want to have
something better than others.
 For those who want to create good image
in the society
 & for those who want to maintain their
status symbol.

10. GEOGRAPHIC
 Available in all the showrooms of urban
and semi urban areas.
 Available in SUPER MARKETS also.
 Mostly available in A1 cities.

11. TECHNO SEVVY
 Can be used as computer side by side.
 3D effect is there.
 Touch screen provided.
 Gesture controls.

12. 6 CUSTOMER WANTS
FUNCTIONAL WANTS
 It should be Energy efficient.
 Should provide Best picture & sound quality.
 Should have PLUG N PLAY features.
(QUICK USB PLAYBACK, HDMI PORTS)
 It should be simple & easy to operate.
(USER FRIENDLY INTERFACE)
 Multi utility & Multi functioning.

13. 6 CUSTOMER WANTS
VALUE WANTS
 Long life LED panel.
(longer lifespan)
 Durable hardware.
 Low maintenance.
 Should enhance the look of the room in
which it is placed.

14. 6 CUSTOMER WANTS
SELF IMAGE WANT
 Buyer is a TECHNICALY ADVANCED USER.
(Who is well known to latest technology)
 Symbol of HIGHER standard of living.
 He is RICH person.

15. 6 CUSTOMER WANTS
AVAILABILITY WANTS
 It should be available in URBAN AREAS as well as
SUB-URBAN AREAS.
 Should be easily available in all nearby outlets.
 Shouldn’t be OUT OF STOCK.

16. 6 CUSTOMER WANTS
SERVICE WANTS
 24*7 HEPL LINE.
 Quick service.
 Nearby service centers.
 Skilled & polite service men.

17. 6 CUSTOMER WANTS
RISK AVOIDENCE WANTS
 Shock Proof Body.
 Minimum 1 Year Warranty.
 Shouldn’t be harmful to human eyes.
 Eco friendly Technology.
(Automatic brightness adjustment)