Social networking has fostered an explosion of social sharing and caring like never before. Individuals are asking their Facebook friends for donations in support of a 5K run for their favorite charity. People are tweeting the link to personal fundraising pages on their birthdays or wedding days. Volunteers are championing your cause when they are offline and online.
In this webinar, we'll explore ways to tap into social fundraising by turning your volunteers and supporters into fundraisers using GiveMN's fundraising and team campaign tools.
Here's what we'll cover:
How to discover and engage your biggest supporters, volunteers and advocates
How to promote social sharing and social fundraising for your organization
How to provide support to people fundraising on GiveMN on your behalf
Ideas for creative fundraisers
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Raise more money: Turn your volunteers & supporters into fundraisers
1. Chat & Raise Hand
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U.S. & Canada: 866.740.1260
Access Code: 3254294
3. GiveMN is a collaborative venture to grow
charitable giving in Minnesota and move more of
it online.
GiveMN is an independent 501c3 support
organization
of the Minnesota Community Foundation, which is
an affiliate of Minnesota Philanthropy Partners.
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6. Your GiveMN Team
DANA NELSON DAN MOORE
EXECUTIVE DIRECTOR DEVELOPMENT & PARTNERSHIPS
MANAGER
NINA GAZEL ALSA BRUNO JEFF ACHEN
NONPROFIT OUTREACH & SCHOOL OUTREACH & DIGITAL STRATEGIST
PARTNERSHIP COORDINATOR PARTNERSHIP COORDINATOR
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7. Agenda
• The power of your network & “social fundraising”
• Why do people fundraise and why on Earth
would they do it for you?
• GiveMN fundraising tools
– Fundraising pages
– Team pages
– Razoo iPhone app
• Setting your fundraisers up for success
• Examples & Ideas
• Q&A
9. A new generation of givers are online
75%
of millennials donated in 2011
63%
volunteered in 2011
70%
solicited donations from their network for a cause
SOURCE: Razoo
10. Social media = social fundraising
76%
of people who talk about causes online do so
to recruit others
55%
who engaged with causes via social media have been inspired
to take further action
The most common next steps are: donating money (68%),
donating personal items or food (52%), attending or
participating in an event (43%), and volunteering (53%).
SOURCE: Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide
11. Why would they fundraise for you?
• Because you asked
• Because they see the world and its problems
the same way you do
• Because they have a vested interest in your
success
• Because being a “Do Gooder” is cool
• Because asking for donations online is easy
12. GiveMN Fundraising Pages
How would you like to know this woman?
Julie set up several fundraising pages for her favorite nonprofits for a
charitable wedding registry. Do your fans know that they can do this for
your nonprofit???
13. GiveMN Team Pages
Want to accomplish something big? Get a team.
The Breath of Hope Lung Foundation used GiveMN’s team fundraising pages
to rally individuals to fundraise for their 2012 TC Lung Run/Walk. Every
individual set up their own unique fundraising page as part of the team
fundraising effort.
27. How to get them onboard?
• Reach out via your blog or newsletter (social
media is not great for asking them to
fundraise for you)
• Show them what to do (point them to the
GiveMN fundraiser page)
• Give them ideas (GiveMN fundraising ideas
page)
28. How to support your fundraisers?
• Promote them on your social networks
• Point them to resources
– GiveMN YouTube channel (How to videos)
– Razoo iPhone app
– Direct them to your logo and your “mission” page
• Know that they won’t talk about your
organization exactly the way you do and that’s
okay!
29. Share tips for success
TIP #1: Storytelling is key
Of survey respondents Of survey respondents Of survey Of survey
read a story saw photos online respondents respondents saw
on social media that that made them want watched a video friends and family
made them want to to do more online that made taking action and
do more them want to do that made them want
more to do more
SOURCE: Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide
30. Share tips for success
TIP #2: Photos and Videos increase donations
Fundraising pages on GiveMN Fundraising pages on GiveMN
with photos typically raise 3x with video typically raise 4x
more in donations than pages more in donations than pages
without without
31. Share tips for success
TIP #3: Use social media to promote your page
More than half of respondents (54%) indicate
they are more likely to support a cause through
social media rather than offline.
SOURCE: Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide
32. Share tips for success
TIP #3: Use social media to promote your page
• Sharing on social networks
reaches people on their
mobile devices – and GiveMN
fundraising pages are clean
and easy to use
on Smartphones
33. Share tips for success
TIP #4: Use Razoo’s iPhone app
• It makes managing your fundraiser page fun &
easy.
• Thank donors
• Check progress
• Post & share updates
34. Share tips for success
TIP #5: Promote “pass it on” sharing
• Ask fundraisers to ask their supporters to
donate THEN ask someone in their network to
donate
• They can share the link on social media, but
also through email
35. Share tips for success
TIP #6: Make the ask personal
• Sending individual emails or direct messages
to people in your network works better than
mass emails to everyone
38. Upcoming Webinars
• April 25: Using social media to raise more
money
• May 23: E-mail Marketing & Fundraising
Fundamentals
Notas del editor
http://inmaps.linkedinlabs.com/faq
Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide just released a new study that delves into the perceptions, behavior and motivations for cause support (locally and globally) among digitally engaged American adults.
Find your advocates, allies and unlikely herosJoMarie suffers from Lupus and wanted to give back to The Lupus Foundation of Minnesota, so she and her husband started a charitable wedding registry using a GiveMN fundraising page.
Find your advocates, allies and unlikely herosBorn and raised in poverty, Leane is a recovering addict who found running in prison while serving a 12 year sentence for Meth possession. She has now been sober for over 5 years. She is happily married, educated and a local business owner. She was given an opportunity to an education while incarcerated that helped her to turn her life around. She participated in a marathon to raise money for Twin Cities Rise hoping to help change the lives/statistics for people before they end up in those circumstances.
Find your advocates, allies and unlikely herosChante Fox is a young woman who gave up her life in America to spend a year of her life in Haiti. She started a fundraiser page to raise money to fund her life and volunteer work there. She used blogging to keep friends and family informed and to socially fundraise.
Find your advocates, allies and unlikely herosChante Fox is a young woman who gave up her life in America to spend a year of her life in Haiti. She started a fundraiser page to raise money to fund her life and volunteer work there. She used blogging to keep friends and family informed and to socially fundraise.
Find your advocates, allies and unlikely herosJen is fundraising to help bring a dog park to her neighborhood. She says “We are working on building a dog park in NE Minneapolis. One obstacle in creating the dog park is the funding. So lets solve that. If we come together, work together, and contribute together, we can make this happen.”
Get the kids involved!The Burroughs Community School PTA raised money for the school through a read-a-thon as a way to spark a love for reading. Parents helped kids set up fundraising pages on GiveMN.
Organize fundraising efforts for incubator programs, projects or affiliated organizationsSpringboard for the Arts has participating arts programs set up their own fundraising pages as part of their incubator project. Springboard acts as the fiscal agent for artist-led groups and projects. The sponsored projects must have a non profit purpose, and the arts product or process must be based in Minnesota.
Get the kids involved!Ethan turned 6 last summer and had first planned on raising monies for the Como Zoo giraffe exhibit instead of having a party and getting gifts on his Birthday. The giraffe are his favorite animal and living so close to the Como Zoo he gets to enjoy them quite often. After the flooding in Duluth and the devastating loss of animals we decided to help raise money to save the Lake Superior Zoo.
Partner with organizations, celebrities or mediaMyTalk Radio hosts a 3-day challenge to raise money for Susan G. Komen during breast cancer awareness month. The goal of each participant is to generate fan support through their radio shows and social media to raise money for their team to donate. MyTalk used GiveMN’s team pages to coordinate and process donations.
MyTalk Radio hosts a 3-day challenge to raise money for Susan G. Komen during breast cancer awareness month. The goal of each participant is to generate fan support through their radio shows and social media to raise money for their team to donate.
Engage your Board of Directors!Sandy serves on the Board of Directors of a local non-profit dance company in Minneapolis called ARENA Dances. The Board has committed to raising the money needed to cover the various expenses that the company will incur to put on our Fall Show "Matador" at the brand new Cowles Center in downtown Minneapolis. These expenses include, but are not limited to: paying the amazing company of dancers, studio rental for rehearsals, advertising and marketing costs, costumes designed by beloved Twin Cities costumer Sonya Berlovitz and other miscellaneous production elements, including lighting designed by Jeff Bartlett. As a non-profit, it's a continuous struggle to procure enough income to support all of the wonderful shows that we put on for the local community. They used GiveMN team pages to fundraise.
Engage your Board of Directors!Sandy serves on the Board of Directors of a local non-profit dance company in Minneapolis called ARENA Dances. The Board has committed to raising the money needed to cover the various expenses that the company will incur to put on our Fall Show "Matador" at the brand new Cowles Center in downtown Minneapolis. These expenses include, but are not limited to: paying the amazing company of dancers, studio rental for rehearsals, advertising and marketing costs, costumes designed by beloved Twin Cities costumer Sonya Berlovitz and other miscellaneous production elements, including lighting designed by Jeff Bartlett. As a non-profit, it's a continuous struggle to procure enough income to support all of the wonderful shows that we put on for the local community.
They’re on your email listThey’re at your eventsThey’re on your boardThey live in your houseThey follow you on social media
Using social media to raise more moneyPlease register for this meeting.Meeting Description:Are you using Twitter and Facebook, but getting nowhere? Maybe you're in a content slump and could use a few good ideas to getting rolling again? If you would like to use social media in general to more effectively raise money for your cause, then this webinar is perfect for you. Join GiveMN Digital Strategist Jeff Achen for this in depth look at proven social media strategies and tactics for raising more money. (NOTE: This is an intermediate level social media webinar.) Here's what we'll cover:Creating content and fundraising using FacebookStrategies for engaging people and organizations via TwitterTapping the power of LinkedIn to find and cultivate donors and fundersUsing YouTube to promote your videos and fundraising opportunitiesPutting your pleas out there with PinterestInviting donations with InstagramGetting something out of Google+Email is still one of the most powerful ways to develop and maintain relationships with your donor base, so you'd better have your email strategy ready to roll ... and GiveMN is here to help. Join us as we provide an overview of some of the most time-tested, proven email strategies as well as the dos and don'ts of email marketing and fundraising. Learn how to best use email without annoying the very people you hope to inspire to give.We'll cover: What to include in your emailsTiming tips (When and how often)Design tips to get your emails looking professional, sharable and excitingFundraising dos and don'ts from GiveMN's own fundraising guru Dan Moore