This is the two-minute slideshow version of my ten-question interview with Tony Hsieh of Zappos, which is now a part of Amazon.

1. 10QatAtime technology leadership interviews * Ten-question interviews with top technology leaders (*the 2-minute slideshow version)

2. DELIVERING HAPPINESS Ten questions with Zappos CEO Tony Hsieh After Tony Hsieh finished at Harvard with a computer science degree, he sold his online advertising company, LinkExchange, to Microsoft for $265 million. That was in 1998, when he was 24. Zappos was just one of several online projects he helped bankroll through his next company, Venture Frogs. Now with 1,600 employees, 500 of whom are in the call center, Zappos is unlike a lot of companies in this economy – they are hiring.

3. “…we like to think about what we want our brand and culture to be like 10 or even 20 years down the line… relationships are much more important...” 10QatAtimeINTERVIEWS Q1) When you talk about Zappos long-term philosophy, how long is “really long-term?” www.10QatAtime.com

4. “I don’t really pay attention to what our competitors are saying. We just listen to our customers. But I’m sure they are paying attention to our competitors…” 10QatAtimeINTERVIEWS Q2) Why doyour competitors believe a 24/7 toll-free number, free return shipping and other Zappos policies won’t work for them? www.10QatAtime.com

5. “Our goal is for Zappos to eventually become a household name, so the greatest opportunity is from increasing our total number of purchasing customers… ” 10QatAtimeINTERVIEWS Q3) With 11 million customers, and 75% return customers, where do you see the biggest room for improvement? www.10QatAtime.com

6. “…Our belief is that everyone is a little weird. This is more a fun way of saying that we recognize and celebrate everyone’s individuality, and we want people’s true personalities to shine.” 10QatAtimeINTERVIEWS Q4) Part of the corporate culture at Zappos includes “a little weirdness.” What does that look like? www.10QatAtime.com

7. “…When I refer to the science of happiness, I’m referring to actual research… People are very bad at predicting what will actually make them happy in the long term.” 10QatAtimeINTERVIEWS Q5) What makes the “science of happiness” at the core of your business philosophy a science? www.10QatAtime.com

8. “I think it’s because people don’t realize that our brains are designed to detect what’s different, as in positive or negative . … at some point, what’s changed becomes the new norm…” 10QatAtimeINTERVIEWS Q6) Why do you think that is? Are they just overly optimistic, short-sighted or superficial? www.10QatAtime.com

9. “We don’t really look at twitter as a marketing vehicle … What we care about is being able to connect with our customers on a more personal level...” 10QatAtimeINTERVIEWS Q7) How have social networks like twitter translated to the bottom line, and how do you quantify the impact? www.10QatAtime.com

10. 10QatAtimeINTERVIEWS Q8) Where have you found the tools that allow you to scale your technology and other resources? “We’ve generally developed our own tools internally.” www.10QatAtime.com

11. “The most important lessons I’ve learned from public speaking are to only speak about topics you are passionate about and to tell personal stories. Those two things are more important than anything else...” 10QatAtimeINTERVIEWS Q9) Are there any habits you have to break when you’re creating or delivering a presentation? www.10QatAtime.com

12. “Actually, I am currently working on a book, and the working title is Delivering Happiness. I’m thinking about (a subtitle) along the lines of How to combine profits, passion, and purpose.” * (update: “Delivering Happiness” debuted at #1 on the NYT bestseller list, and stayed on the list for 27 weeks. ) 10QatAtimeINTERVIEWS Q10) If you were to write a book about Zappos, is there a theme that comes to mind? www.10QatAtime.com

13. DELIVERING HAPPINESS Ten question interviews with top technology leaders Jeff Cerny These slides are excerpted from the full interview with Tony Hsieh in my regular 10Q column. The complete article is available as a PDF download with your comments and votes on CBS Interactive: http://www.techrepublic.com/downloads/10-questions-on-customer-service-and-delivering-happiness-an-interview-with-zappos-ceo-tony-hsieh/1153539 www.10QatAtime.com ©2011 10QatAtime