1. Research Process and Methodology Jeffrey Keefer [email_address] September 13—Class 1 Y52.1260.002—Fall 2010

3. Who? Where? When? Why? How? http://www.satanslaundromat.com/sl/archives/000034.html

4. Expectations: Personal, Professional, & Academic http://blogs.manchestereveningnews.co.uk/exposure/coldd.jpg

5. Syllabus & Course Overview

6. Course Readings & Assignments http://www.flickr.com/photos/mloskot/2876549485/sizes/m/

7. Research Is Like Neo . . . http://hunternuttall.com/blog/wp-content/uploads/2008/01/matrix-bullets.jpg

8. Research in Business

9. Why Study Business Research? Business research provides information to guide business decisions.

10. Business Research Defined A process of determining, acquiring, analyzing, synthesizing , and disseminating relevant business data , information , and insights to decision makers in ways that mobilize the organization to take appropriate business actions that, in turn, maximize business performance.

11. What’s Changing in Business that Influences Research Critical Scrutiny of Business Computing Power & Speed Factors Information Overload Shifting Global Economics Government Intervention Technological Connectivity New Research Perspectives Battle for Analytical Talent

12. Business Planning Drives Business Research Organizational Mission Business Strategies Business Tactics Business Goals

14. Sources of Business Intelligence Business Intelligence Government/ Regulatory Economic Competitive Demographic Technological Cultural/ Social

17. Characteristics of Good Research Clearly defined purpose Detailed research process Thoroughly planned design High ethical standards Limitations addressed Adequate analysis Unambiguous presentation Conclusions justified Credentials

18. Two Categories of Research Applied Basic (Pure)

19. Four Types of Studies Reporting Explanatory Predictive Descriptive

21. Who Conducts Business Research?

22. Proprietary Research Decision Analyst, Inc. uses Internet-based concept testing called Conceptor to examine new product concepts

23. Syndicated Services Nielsen Media Research provides audience data for television programs like Court TV

24. Specialty Business Research Firms Methodology Process Industry Participant group Geographic Region

25. Communication Agencies Direct Business Public Relations Advertising Sales Promotion

26. Trade Associations NHRA CASRO MRA ESOMAR BRA AMA WAOBRP MPA NAB

28. Research

29. Ethics in Business Research

30. Types of Ethical Violations Violating disclosure agreements Breaking confidentiality Misrepresenting results Deceiving participants Padded invoices Avoiding legal liability

31. Ethical Approaches Ethical standards Ethical Relativism Deontology

32. PulsePoint: Research Revelation 76 The percent of employees who say that during the past year they have observed illegal or unethical behaviors at their companies.

33. Ethical Issues at all Stages of the Research Process

34. Ethical Treatment of Participants Explain study benefits Explain participant rights and protections Obtain informed consent

36. Characteristics of Informed Consent Elements Competence Informed Knowledge Voluntary

37. Deception Disguising non-research activities Camouflaging true research objectives

38. Debriefing Explain any deception Describe purpose Share results Provide follow-up

39. Participant Confidentiality Minimize instruments requiring ID Non- disclosure of data subsets Restrict access to ID Obtain signed nondisclosure Reveal only with written consent

40. Right to Privacy Right to refuse Prior permission to interview Limit time required

41. The U.S. Safe Harbor Agreement Security Data Integrity Notice Access Enforcement Choice Onward Transfer

42. Confidentiality Sponsor Nondisclosure Purpose Nondisclosure Findings Nondisclosure

43. What To Do If Coerced? Educate on purpose Emphasize fact-finding role Explain problems Terminate relationship

44. Effective Codes of Ethics Enforceable Specify Behavior Regulate Protect

46. University Committee on Activities Involving Human Subjects (UCAIHS) Human Subjects Certification Exam http://www.nyu.edu/research/resources-and-support-offices/getting-started-withyourresearch/human-subjects-research.html

47. Break

48. Research

49. Thinking Like a Researcher

50. Language of Research Variables Models Terms used in research Constructs Operational definitions Propositions/ Hypotheses Conceptual schemes Concepts Theory

51. Language of Research Clear conceptualization of concepts Shared understanding of concepts Success of Research

53. A Variable Is the Property Being Studied Variable Event Act Characteristic Trait Attribute

54. Types of Variables Dichotomous Male/Female Employed/ Unemployed Discrete Ethnic background Educational level Religious affiliation Continuous Income Temperature Age

56. Relationships Among Variable Types

57. Relationships Among Variable Types

58. Relationships Among Variable Types

65. The Role of Hypotheses Guide the direction of the study Identify relevant facts Suggest most appropriate research design Provide framework for organizing resulting conclusions

66. Characteristics of Strong Hypotheses A Strong Hypothesis Is Adequate Testable Better than rivals

67. Theory within Research

68. The Role of Reasoning

69. A Model within Research

70. The Scientific Method Direct observation Clearly defined variables Clearly defined methods Empirically testable Elimination of alternatives Statistical justification Self-correcting process

72. Sound Reasoning Exposition Argument Induction Deduction Types of Discourse

73. Deductive Reasoning Inner-city household interviewing is especially difficult and expensive This survey involves substantial inner-city household interviewing © 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin The interviewing in this survey will be especially difficult and expensive

75. Why Didn’t Sales Increase?

76. Tracy’s Performance

78. Research

79. Requirements for a Thesis / Applied Project