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Green Industry Business Trends for 2010

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Jeff Korhan
Jeff Korhan

This presentation was prepared especially for 75 executives representing green industry landscape, lawn, and tree care companies. The educational retreat was hosted by a private client and leading industry producer.

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Green Industry Business  y Trends for 2010 Presented by Jeff Korhan New Media Marketing Consultant December 18, 2009 Jeffkorhan.com speaker@truenature.com 630-774-8350
The P f t St Th Perfect Storm ©Jeff Korhan and True Nature® 2009
Green Industry Business Trends 1. Human-Centric Businesses 2. Collaborative Markets 3. Sustainable Communities ©Jeff Korhan and True Nature® 2009
Human-Centric Businesses H C ti B i This i th R l ti hi Economy! Thi is the Relationship E ! All Things Being E l Thi B i Equal….. 1 Visible 1. 2. Likeable 3. Trustworthy ©Jeff Korhan and True Nature® 2009
Human-Centric Businesses 1. Monitor Your Brand’s Presence Online 2. Get Comfortable with Authenticity 3. Learn the Language of the Web ©Jeff Korhan and True Nature® 2009
Monitor Your Brand  Listen and Learn – 30% GGoogle Al t l Alerts  Twitter – Twilert com Twilert.com ©Jeff Korhan and True Nature® 2009
Placeholder for a Short Video The Wisdom of Friends ©Jeff Korhan and True Nature® 2009
Authenticity Real P l A th ti it – R l People ©Jeff Korhan and True Nature® 2009
The Language of the Web Today: Analytical Web y Future: The Humanized Web Characterized by the People y p responsible for activity and links. ©Jeff Korhan and True Nature® 2009
Keyword Modifiers 1. Location 2. Expertise 2 E ti 3. Credentials ©Jeff Korhan and True Nature® 2009
Collaborative Markets 1. Multi-media marketing 2. Local Search in Real Time 3. Content Development & Management ©Jeff Korhan and True Nature® 2009
Multi-Media Marketing M lti M di M k ti ©Jeff Korhan and True Nature® 2009
Multi-Media Marketing M lti M di M k ti ©Jeff Korhan and True Nature® 2009
Local S L l Search iin R l Time h Real Ti What do your customers want to know NOW? ©Jeff Korhan and True Nature® 2009
Tips, Advice, d Solutions Ti Ad i and S l ti ©Jeff Korhan and True Nature® 2009
Content Development & Management C t tD l t M t  Company Mission – What We Do  Social Media Mission  How We Do It  Emotional Connection ©Jeff Korhan and True Nature® 2009
Your Bl Y Blog: Hub of Your Social Media Communities  Incubator of Ideas  Sustainable source of Multi-Media Content  Community Forum  Differentiator  100’s of Searchable Articles ©Jeff Korhan and True Nature® 2009
B i SEO St t Basic Strategy The Source Social Media Blog g Inbound Links Li k WEBSITE ©Jeff Korhan and True Nature® 2009
Blogging is Storytelling with a Purpose  Purpose Visibility Reputation and Authority Leads or Referrals ©Jeff Korhan and True Nature® 2009
A few of the players … p y 1. Blogs 1 Bl 2. LinkedIn 3. Facebook 4. Twitter 4 T itt 5. YouTube 6. Batchbook ©Jeff Korhan and True Nature® 2009
Placeholder for short video A 10 Minute Stroll Through the Most Important Social Media Networks S i l M di N t k ©Jeff Korhan and True Nature® 2009
Sustainable Communities S t i bl C iti ©Jeff Korhan and True Nature® 2009
Sustainable Communities 1. A Community of Communities 2. Sharing and Crowdsourcing 3. Social Entrepreneurship ©Jeff Korhan and True Nature® 2009
A Community of Communities ©Jeff Korhan and True Nature® 2009
Sharing Sh i ©Jeff Korhan and True Nature® 2009
Crowdsourcing C d i ©Jeff Korhan and True Nature® 2009
Twitter Lists T itt Li t ©Jeff Korhan and True Nature® 2009
A Timely Business Modell Ti l B i M d The Social Entrepreneur ©Jeff Korhan and True Nature® 2009
What d Wh t do you see? ? ©Jeff Korhan and True Nature® 2009
Jeff Korhan speaker@truenature.com http://jeffkorhan.com http://jeffkorhan com 630-774-8350 630 774 8350 New Media Marketing Consultant g ©Jeff Korhan and True Nature® 2009

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Green Industry Business Trends for 2010

  • 1. Green Industry Business  y Trends for 2010 Presented by Jeff Korhan New Media Marketing Consultant December 18, 2009 Jeffkorhan.com speaker@truenature.com 630-774-8350
  • 2. The P f t St Th Perfect Storm ©Jeff Korhan and True Nature® 2009
  • 3. Green Industry Business Trends 1. Human-Centric Businesses 2. Collaborative Markets 3. Sustainable Communities ©Jeff Korhan and True Nature® 2009
  • 4. Human-Centric Businesses H C ti B i This i th R l ti hi Economy! Thi is the Relationship E ! All Things Being E l Thi B i Equal….. 1 Visible 1. 2. Likeable 3. Trustworthy ©Jeff Korhan and True Nature® 2009
  • 5. Human-Centric Businesses 1. Monitor Your Brand’s Presence Online 2. Get Comfortable with Authenticity 3. Learn the Language of the Web ©Jeff Korhan and True Nature® 2009
  • 6. Monitor Your Brand  Listen and Learn – 30% GGoogle Al t l Alerts  Twitter – Twilert com Twilert.com ©Jeff Korhan and True Nature® 2009
  • 7. Placeholder for a Short Video The Wisdom of Friends ©Jeff Korhan and True Nature® 2009
  • 8. Authenticity Real P l A th ti it – R l People ©Jeff Korhan and True Nature® 2009
  • 9. The Language of the Web Today: Analytical Web y Future: The Humanized Web Characterized by the People y p responsible for activity and links. ©Jeff Korhan and True Nature® 2009
  • 10. Keyword Modifiers 1. Location 2. Expertise 2 E ti 3. Credentials ©Jeff Korhan and True Nature® 2009
  • 11. Collaborative Markets 1. Multi-media marketing 2. Local Search in Real Time 3. Content Development & Management ©Jeff Korhan and True Nature® 2009
  • 12. Multi-Media Marketing M lti M di M k ti ©Jeff Korhan and True Nature® 2009
  • 13. Multi-Media Marketing M lti M di M k ti ©Jeff Korhan and True Nature® 2009
  • 14. Local S L l Search iin R l Time h Real Ti What do your customers want to know NOW? ©Jeff Korhan and True Nature® 2009
  • 15. Tips, Advice, d Solutions Ti Ad i and S l ti ©Jeff Korhan and True Nature® 2009
  • 16. Content Development & Management C t tD l t M t  Company Mission – What We Do  Social Media Mission  How We Do It  Emotional Connection ©Jeff Korhan and True Nature® 2009
  • 17. Your Bl Y Blog: Hub of Your Social Media Communities  Incubator of Ideas  Sustainable source of Multi-Media Content  Community Forum  Differentiator  100’s of Searchable Articles ©Jeff Korhan and True Nature® 2009
  • 18. B i SEO St t Basic Strategy The Source Social Media Blog g Inbound Links Li k WEBSITE ©Jeff Korhan and True Nature® 2009
  • 19. Blogging is Storytelling with a Purpose  Purpose Visibility Reputation and Authority Leads or Referrals ©Jeff Korhan and True Nature® 2009
  • 20. A few of the players … p y 1. Blogs 1 Bl 2. LinkedIn 3. Facebook 4. Twitter 4 T itt 5. YouTube 6. Batchbook ©Jeff Korhan and True Nature® 2009
  • 21. Placeholder for short video A 10 Minute Stroll Through the Most Important Social Media Networks S i l M di N t k ©Jeff Korhan and True Nature® 2009
  • 22. Sustainable Communities S t i bl C iti ©Jeff Korhan and True Nature® 2009
  • 23. Sustainable Communities 1. A Community of Communities 2. Sharing and Crowdsourcing 3. Social Entrepreneurship ©Jeff Korhan and True Nature® 2009
  • 24. A Community of Communities ©Jeff Korhan and True Nature® 2009
  • 25. Sharing Sh i ©Jeff Korhan and True Nature® 2009
  • 26. Crowdsourcing C d i ©Jeff Korhan and True Nature® 2009
  • 27. Twitter Lists T itt Li t ©Jeff Korhan and True Nature® 2009
  • 28. A Timely Business Modell Ti l B i M d The Social Entrepreneur ©Jeff Korhan and True Nature® 2009
  • 29. What d Wh t do you see? ? ©Jeff Korhan and True Nature® 2009
  • 30. Jeff Korhan speaker@truenature.com http://jeffkorhan.com http://jeffkorhan com 630-774-8350 630 774 8350 New Media Marketing Consultant g ©Jeff Korhan and True Nature® 2009