Jeff Ogden, President of Find New Customers (http://www.findnewcustomers.com) and host of Marketing Made Simple TV delivered the keynote address at the BMA-NJ Social Media Symposium

1. Delivering Business Results with
Social Media
Jeff Ogden, President of Find New Customers & Host,
Mad Marketing TV
Keynote talk presented at the BMA-NJ Social Media Symposium on
4/10/2012

2. Premier show: May 1

3. 10 Reasons to Use Social Media
1. Gain visibility with Prospects, Partners, Customers and
Community
2. Share your brand story
3. Become recognized as an expert
4. Increase deal conversion rates
5. Introduce your new products and services
6. Pump up prospecting referrals and lead
7. Get speaking gigs
8. Listen and earn new leads for your business
9. Network and find new business partners
10. Hire smarter and faster

4. Facts about Social Media
845 million users as of 2/2012

5. Facts about Social Media
140 million users
340 million tweets per day
1.6 billion searches per day

6. Facts about Social Media
150 million users
Includes execs from all Fortune 500
Linkedin is global

7. Too Big to Ignore!

8. Blogging 101
• Tell a story
• Use images
• Know your keywords
• Include a Call to Action
• Make it easy to share

10. What’s the ROI?

13. One BIG Idea
Newsjacking
Garnering massive free press for your
company

14. What is Newsjacking?
• Use the news to grab the 2nd paragraph
• Speed is everything
• Blog, speak, hold a conference

17. Key Points when Using Social Media
• Don’t aim to be good at social media. Aim to
be good at biz using social media
• Before jumping in, ask why people are there?
• Keep in mind some social platforms are highly
mobile, esp Instagram and FourSquare
• ALL social media must move the biz needle
• Worst reason to do social? FOMO

18. Thank You!
• Jeff Ogden, President of Find New Customers
• www.findnewcustomers.com
• http://about.me/jeffogden
• @fearlesscomp
• Or just Google “Jeff Ogden”