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Paying for Performance: Managing Web Affiliates in a  Multichannel World Amanda G. Watlington, Ph.D. Owner Searching For Profit www.searchingforprofit.com May 20, 2008
What’s Up? ,[object Object],[object Object],[object Object],[object Object]
How Users Find Sites Source: PiperJaffray, 2006
Search Is Pervasive 77% search at least 1x per day and 38% search >4x per day Source: PiperJaffray, 2006
Google Universal Search
Google Universal Search March 2007
Google Universal Search May 2007
Universal Search Changes How We Look at Sites Source: Enquiro, July 2007
How Users Find Sites October, 2007
Made for AdSense and Paid Links Get the Boot
It Is not All About Ads Anymore
It Is not All About Ads Anymore
Affiliates Using Search ,[object Object],[object Object]
Contact:  Amanda G. Watlington, Ph.D., A.P.R.  Email: amanda@searchingforprofit.com Thank You
 

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Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search