March 2009 presentation to prospective employer for a sales/marketing position. Unfortunately I didn\'t get the job but I enjoyed the process and giving this presentation.
6. Email
Develop and use a database for regular news
flashes to key agency decision makers
7. Phone
Outbound appointment setting targeted by
geographic market
8. Mail
Critical mailings such as press kit, production
kit, awards letters, and newsletters to VIP list
9. Visits and Meetings
Presentations and discussions through a
variety of venues such as agency offices,
internal luncheon sponsorships, external
lunches and dinners, and happy hours.
10. Networking
Associations, Conventions & Conferences
American Advertising Federation (AAF)
50,000 members and 200 local ad clubs
Professional and social networking
National Conference - June 2009
AAF Ad Clubs - monthly/quarterly events
Calendar example - AAF St. Louis
AdStock, April 2
Ad Club Q2, April 29
Ad Club Q3, July 29
Ad Club Q4, October 28
11. Networking
Dallas Advertising League
Monthly luncheons, foundation, volunteering, Dallas Addy’s, networking
events
Board members include
The Loomis Agency
mundayMorning Creative Group
MARC USA
Beard & Boone
Titan Worldwide
Tibbetts Media
Publicis-USA
Omnicom
Tracy-Locke
JLA Creative
12. Networking
AAF Houston
Monthly luncheons, district conference, competitions, mixers, events
Board members include
Clearpoint Creative
Mediacomp
Axiom
Freed Advertising
FKM
Lopez-Negrete
AAF District 10 Convention – April 23-25, 2009
13. Networking
AAF Las Vegas
Monthly luncheons, mixers, mentoring, competitions, diversity
projects.
Board members include
Greenspun Media Group
Jack Nadel International
Mass Media
Cox Media
Clear Channel
AAF (District 15) Western Conference, September 2009i
14. Networking
New Denver Ad Club
Events, luncheons, networking, and public service through
Interest Pods
Board members include
integer
Thomas Taber & Drazen
Pure Brand
Karsh/Hagen
Crispin Porter & Bogusky
5 Stone Advertising
15. Networking
Ad Club of New Orleans
Monthly luncheons, guest speakers, networking mixers, events
Board members include
Peter A. Meyer Advertising
Keating Magee
Andras Advertising
L2 Media
Berning Marketing
16. Networking
Establishing a presence on one or more social networking
sites
Benefits
Advertising professionals can interact and keep up with news
and events at BIG FISH FILMS.
An extension for developing professional relationships within
the advertising community is provided.
17. Effective and innovative sales strategies that establish
and grow BIG FISH FILMS’ business within advertising
agencies
Effective
Account management, business development and sales
prospecting through
Phone, email, client office meetings, mail
Presentations, lunch meetings
Sponsoring happy hour and social events
Attending conventions and conferences
Innovative
Networking
Active involvement in key local ad associations
Professional and social web networking presence
18. Jeff Weis
Professionalism, attention to detail, honesty, integrity
Energetic self-starter with excellent listening and follow-up skills
Experienced with a depth of knowledge and skills in account
management and new business development
Excellent written and verbal communicator with a versatile,
unique and creative flair
Jeff Weis
A Partnership For Growth!