This document summarizes a council meeting on using social media for grantmaking and measuring its impact. It discusses how social media has been used for political and humanitarian causes and provides examples of foundations using social media. Data is presented from a social media cohort of nonprofits that shows the return on investment from social media campaigns, including increased donors, website traffic, and funds raised. The document concludes by identifying promising aspects of social media for nonprofits and foundations.

1. Face, Tweet, Link Your Way to a True Social “ROI”: Social Media, Grantmaking & Measurement Council on Foundations April 11, 2011

3. Laura Efurd, ZeroDivide

4. Social Media – Political Change

5. Social Media - Humanitarian Aid & Human Rights u·sha·hi·di [oo-shah- hee -dee] - A Swahili word which means "testimony".

6. Social Media – Saving Lives

7. What is the ROI on Social Media? New funder survey on technology-related grantmaking: http://zerodivide.org/funder_report

8. Beth Kanter – Nonprofits, Social Media & ROI View Beth’s presentation via SlideShare at: http://zerodivide.org/social_media_and_measurement

9. Kathy Reich, David and Lucile Packard Foundation

10. Packard’s Social Media Learning Lab http://www.bethkanter.org/networked-nonprofit-lab/

11. Packard’s Organizational Effectiveness Wiki http://packard-foundation-oe.wikispaces.com/home

12. Steve Downs, Robert Wood Johnson Foundation

13. Foundation/Nonprofit Social/Mobile ROI Research Council on Foundations April 2011 Jeffrey Pryor, Ed.D. Alexandra Mitchell, MPA

14. How do people become involved, make decisions, step across the threshold? Or, what can we learn from Lady Gaga? Pathfinder Solutions Supporting the future of philanthropy through engagement, talent development, research, technology and training

16. Social Media Cohort – Anschutz Family Foundation Community Health & Disability Youth and Education Arts & Culture International Relief Environment

17. Social Media Cohort ROI - 4 Month Snapshot # 501c3 Organizations 22 active in cohort ($200K-$60M) # Campaigns 36 (1.6 per organization) Total $’s $568,148 # Donors 3355 new donors Avg/Campaign $15,781 per campaign Avg $/Donor $177/donor % 1 st Time Web/SM Campaign 60% involved for 1 st time % Increase in FB Fans 5 - 60% lift % Increase in Twitter Followers 0 - 40% lift Overall Cohort $$ ROI 4.5 x Initial Investment for Platform*

20. TEXT2PLEDGE : MOUNTAIN FIRE FUND Combining Web and Mobile 52% Conversion $3,310 $ Pledged $16 Avg. $ Pledged $2,518 $ Donations $26 Avg. $ Donations $221 $ Pledged/Minute $101 $ Donated/Minute