Talented marketing communications professional with 20 years’ experience building value for businesses and nonprofits

1. JOYCE FOSTER
joycefoster38@gmail.com • 614.427.8573 • Dublin, Ohio
MARKETING COMMUNICATIONS MANAGER
 Talented marketing communications professional with 20 years’ experience building value for businesses and
nonprofits
 Creative idea‐generator and problem‐solver with profound understanding of sales drivers, graphic design, and
marketing analytics
 Skilled producer of small‐budget, high‐impact campaigns
 Exceptional ability to craft powerful communication messages
PROFESSIONAL EXPERIENCE
OASIS INTERNATIONAL—Columbus, OH 2011‐Present
Manufacturer of water delivery and filtration solutions for home and business.
Marketing Communications Manager
Responsible for creating and implementing marketing/communication programs using both traditional and online
media. Work closely with Sales, Engineering and Retail Managers to assess marketing communication needs,
conduct research to understand best approaches, prepare and execute action plans, manage implementation,
meet critical deadlines, and evaluate campaign effectiveness.
ASTUTE SOLUTIONS — Columbus, OH 2008–2011
Contact center case management and knowledge management software solutions for B2C and customer service
outsourcing companies.
Senior Marketing Communications and PR Specialist
Establish blueprint for growth by planning and executing communication strategies and multi‐platform campaigns.
Write copy and provide designs for collateral, booth graphics, trade show signage, advertisements, and landing
pages.
 Propelled company’s competitive advantage by leveraging customer‐centric approach to develop new
messaging for website, sales collateral, and lead nurturing programs.
 Increased traffic to company website and positioned company as a thought leader by designing and
developing highly regarded monthly online newsletter.
EXACT SOFTWARE — Columbus, OH 2006–2008
ERP, CRM, and business intelligence software solutions for small‐ to medium‐size companies.
Marketing Program Manager
Built sustained market presence for technology company through marketing communications for printed
collateral, email campaigns, and website landing pages. Implemented strategic plans and sales promotions.
 Developed successful series of monthly promotional webcasts for 4 business units that generated leads
among qualified prospects and existing customer base.
 Strengthened brand performance through consistent messaging and by standardizing brand application
across all traditional and digital media.
THE COLUMBUS MARKETPLACE — Columbus, OH 2004–2006
Regional wholesale market (100+ showrooms) of home goods, floral, gifts, and accessories for retailers.
Marketing Director
Produced strategic initiatives that generated prospects for diverse client base. Created and executed annual
marketing communications plan and tracked annual $320K marketing budget. Managed database for print and
digital marketing communications. Sold advertising placements for directory. Gained media mentions by writing
press releases for national and local publications.
 Achieved 20%+ increase in attendance at quarterly wholesale buying trade show by developing engaging
“Taking Care of Business” program.
 Authored attention‐generating article content and editorials for quarterly MarketPlace Buyers Guide.

2. THE OHIO CONCRETE CONSTRUCTION ASSOCIATION — Columbus, OH 2001–2004
Regional local chapter of the American Concrete Paving Association, promoting the use of concrete in heavy‐
highway paving in Ohio.
Communications Director
Planned and executed clear communication roadmap to attract, retain, and inform trade association members.
Created promotional materials and biweekly print and online newsletters.
 Influenced public opinion and policy makers’ decisions by researching and analyzing industry data for
Board and ODOT.
 Advanced industry and member goals by planning, promoting, and budgeting annual conference, training
sessions, and trade shows.
VANNER, INC. — Hilliard, OH 1995–1999
Manufacturer of power conversion products for utility, EMS, bus, and recreational vehicles.
Marketing Manager
Primary driving force behind brand and promotional strategies for small company. Leveraged limited budget into
high‐impact marketing outcomes. Singlehandedly designed company logo (still in use today) and ensured brand
cohesion across product line. Wrote and edited copy for manuals, brochures, ads, and press releases. Managed
trade shows and developed booths and signage.
 Initiated company’s presence on the Internet by creating company’s first website including layout design
and content writing.
 Reduced costs by creating annual catalog listing entire product line that reduced the need for multiple
brochures for trade shows and direct mail campaigns.
 Strengthened Vanner image by producing collateral with consistent message, tone, and design.
 Increased press coverage from 10% to as high as 70% through effective press releases.
 Propelled success of company’s first retail outlet by creating signage and collateral, producing exposure
for inverter line in multiple trade journals.
CMHC SYSTEMS (currently Netsmart Technologies) — Dublin, OH 1990–1995
Public, behavioral, and mental health software solutions company.
Marketing Communications & Creative Development
Differentiated company from competitors through messaging and branding strategies used in development of
marketing brochures, direct mail pieces, catalogs, advertisements, trade show booths, and signage.
 Led promotional and training video production to increase sales and enhance user experience.
 Raised awareness of company products by managing trade shows, special events, and annual User Group
Conference.
EDUCATION
Master of Arts, Communication Arts — NEW YORK INSTITUTE OF TECHNOLOGY
Bachelor of Science, Applied Communications & Marketing — FRANKLIN UNIVERSITY
SKILLS & EXPERIENCE
Management Skills: Marketing Campaign Management • Internal Communications • Event
Management • Public Relations • Project Management • Strategic Planning •
Budgeting • Vendor Negotiations • Media Relations • Brand Management
Creative / Analytical Skills: Copy Writing • Professional Writing • Graphic Layout • Presentation Design • Logo
Design • Website Layout & Content • Video Production / Webcasts • Trade Show
Materials • Print Collateral • Messaging • Market Research • SEO / SEM
Technical Skills: Adobe InDesign • Adobe Photoshop • Adobe Illustrator • MS Office 2007 • Email
Management Software • Marketing Automation Software