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Hanmer MS&L received SABRE 2009 Gold (#1) Product Brand Development Award in the Healthcare category for promoting LifeCell International and Stem Cell Technology. It was adjudged as the best regional (Asia-Pac) campaign of the year 2009 and Hanmer MS&L was the only agency in India to win campaign of the year Award in 2009
[object Object],[object Object],[object Object],[object Object],SITUATION ANALYSIS TARGET/AUDIENCE ANALYSIS OBJECTIVES ,[object Object],[object Object],[object Object],CREATIVITY & ORIGINALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],STRATEGY & BUDGET ,[object Object],[object Object],[object Object],[object Object],1. Category Healthcare   2. Title LifeCell International Campaign 2009   3. Client LifeCell International
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EXECUTION & TACTICS EVALUATION OF SUCCESS & RESULTS 1. Objective: Position LifeCell as most preferred & reliable brand and India’s only comprehensive stem cells solution provider. Result: Garnered 300 exclusive coverage on LifeCell International and its various services offering including Cord blood banking, Cord tissue banking, R&D center launch, Clinical Trials, and Menstrual blood banking.  A reader wrote a letter to the editor congratulating LifeCell for bringing new technologies to the country and the same was published by the Daily’s letters to editor section.   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"In the past few years LifeCell has seen remarkable success in consolidating its presence in the stem cell industry. We have gained substantial visibility in the market and received huge acceptance for our concepts & services through our PR efforts. The innovative campaigns & events designed by the PR team were highly effective, providing a strong customer connect, differentiated us from the competition and contributed significantly in growing our business.“ - V. Ravi Shankar, General Manager, Corporate Communications & Marketing, LifeCell International

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LifeCell International - PR WEEK Awards 2009

  • 1. Hanmer MS&L received SABRE 2009 Gold (#1) Product Brand Development Award in the Healthcare category for promoting LifeCell International and Stem Cell Technology. It was adjudged as the best regional (Asia-Pac) campaign of the year 2009 and Hanmer MS&L was the only agency in India to win campaign of the year Award in 2009
  • 2.
  • 3.