Keynote for KIN Summer Workshop, June 2012

1. Collaborative behaviour:
barriers & enablers
KIN summer workshop
14 June 2012

2. Jemima Gibbons
Social Media Consultant
monkeyswithtypewriters.co.uk
@JemimaG

3. OVERVIEW
1.Introductions
2.Six collaborative behaviours
3.Six non-collaborative behaviours
4.Enablers
5.Barriers
6.Group work & discussion

4. Introductions

6. Six collaborative behaviours

7. 1:Co-creation
DIY and customisation - mass creativity enabled
by standardization, remixability & modularity

8. 2:Being passionate
Social networking - building relationships
around the things we care about

9. 3:Learning
Growth through sharing knowledge - blogs,
wikis, tagging & bookmarking; data exposition

10. 4:Openness
Increased transparency - blogging, vlogging,
micro-blogging and confessional profiling

11. 5:Listening
Improved understanding of stakeholders’ needs
through P2P comms and long-tail visibility

12. 6:Generosity
Boosted creativity - collaborative innovation,
open data, crowdsourcing & creative commons

13. Six non-collaborative
behaviours

14. Collaborative Non-collaborative
1. Co-creation 1. Big, fixed solutions
2. Being passionate 2. Ruling by fear
3. Learning 3. Knowing it all
4. Openness 4. Silence
5. Listening 5. Broadcasting
6. Generosity 6. Silo’ed thinking

15. Four enablers

16. Four enablers
1.Social leadership
2.Networked culture
3.Reward systems
4.Social proof

17. 1:Social leadership
• Empowering others
• Passionate & inspirational
• Communicating openly
• Making things simple
• Listening: community-led
• Generous, ethical & caring

19. 2:Networked culture
• Based on networked structure
• Connected & weblike
• Community- & people-centric
• Information flows freely
• Non-deferential (flat)
• Modular & responsive
• Starfish not spider

21. 3:Reward systems (positive)
• Renumeration & promotion
• Privileges and gifts (status)
• Intrinsic motivators (Dan Pink)
• Peer recognition & acknowledgement
• Enjoyment (cf start-up culture)
• Gamification

23. 4:Social proof
• Evidence others are doing/using X
• Recommendations & media mentions
• Case studies
• Metrics (customers, fans, likes)
• Improved online influence

25. Four barriers

26. Four barriers
1.Anti-social leadership
2.Legacy systems (tech & human)
3.Reward systems that reinforce #2
4.Paying lip service to change, while
not actually changing

27. 1:Anti-social leadership
• Empowering favourites
• Volatile & inconsistent
• Communicating badly
• Making things over-complicated
• Ego-led
• Acting in own interests

29. 2:Legacy systems
• Hierarchical structures & processes
• Legal and compliance issues
• Fear of losing competitive
advantage
• Fear of fraud
• Security issues

31. 3:Reward systems (negative)
• Renumeration & promotion
• Like promoting like
• Empty metrics (Tweetadder/ Klout?)
• Loss aversion/ fear of punishment

33. 4:Paying lip service to
change while not changing
• Espoused theories v theories-in-use
• Talking the talk (loudly)
• Stuck in “the broadcast paradigm”
• That’s enough about me, what do you
think about me? (L’uomo Vogue)

35. Group work

36. Discussion...
1. Choose a project you’re working on right now
2. What problem are you trying to solve?
3. Which collaborative behaviours do you want?
4. Which enablers can help?
5. Which non-collaborative behaviours are present?
6. Which barriers can you identify?

37. Conclusions

38. Thank you
Jemima Gibbons
Jemimag@gmail.com
www.monkeyswithtypewriters.co.uk
@JemimaG