oral communication - persuasive speech

1. PERSUASIVE SPEECH

2. DEFINITION:
•It is use to influence thoughts, feelings, actions.
And behaviors or attitudes of your audience
(Gamble 2012)
•It also aims to change the perception of your
listeners and convince them that your argument
is more important, practical, attainable, or
feasible

3. QUALITIES OF AN EFFECTIVE PERUASIVE
SPEECH
• Well – defined goal
• Clear main point
• Sufficient supporting ideas
• Logical reasoning
• Effective and powerful ways to gain the attention of your
audience
• Compelling ideas to make your target audience feel and think
• Salient motives to target the salient needs of your audience

4. TYPES OF CLAIMS IN PERSUASIVE SPEECH
•Speech that Questions Fact
•Speech that Questions Value
•Speech that Questions Policy

5. MODES OF PERSUASIVE SPEECH
•ETHOS
•LOGOS
•PATHOS

6. ORGANIZATIONAL PATTERNS
1.A.F.O.R.E.S.T
2.Problem – Solution
3.Problem – Cause Solution
4.Comparative Advantages
5.Monroe’s Motivated Sequence

7. METHODS OF PERSUASION ACCDG TO LUCAS
(2011)
•The speaker has credibility.
• The evidence presented by the speaker.
• The speaker’s reasoning.
• Their emotions are touched by the
speaker’s ideas or use of language.