2. Most successful music videos on
YouTube
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Crank Dat - Soulja boy
Single ladies – Beyonce
Thriller – Michael Jackson
Touch my body – Mariah Carey
Apologize – timberland
Girlfriend – Avril Lavigne
Bleeding love – Leona Lewis
With you – Chris brown
No one – Alicia keys
3. Most profitable pop music
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Beatles – 600 million
Michael Jackson – 300-400 million
Madonna – 275-300
Elton John – 250-300 million
Mariah Carey – 175-200 million
Celine Dion – 175-200 million
Whitney Houston – 170-200 million
ABBA – 100-200 million
Rihanna – 150 million
Billy Joel – 150 million
Frank Sinatra - 150 million
Barbra Streisand – 145 millon
4. The most influential music videos
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The Beatles: “Strawberry Fields Forever” (Director: Peter Goldman, 1967)
Michael Jackson: “Thriller” (Director: John Landis, 1983)
Peter Gabriel: “Sledgehammer” (Director: Steven R Johnson, 1986)
Björk: “All Is Full of Love” (Director: Chris Cunningham, 1998)
The White Stripes: “Fell in Love with a Girl” (Director: Michel
Gondry, 2001)
• Alex Gopher: “The Child” (Director: Antoine Bardou-Jacquet, 1999)
• Ok Go: “Here It Goes Again” (Director: Trish Sie, 2006)
• Britney Spears, "...Baby One More Time"
6. Shot and movement types
Creating emphasises on the artist, locations and emotions.
Long shot: Shows location and artist outfit.
Close ups: Show emotions – reflect the words through lip syncing
Mid shots:
Movement of camera traces the artist or band, - tilt, pan, tracking, crane.
7. Sound and lighting
Sound is mainly vocals or the song; however in some cases like ‘Thriller’ by Michael Jackson you can turn a
music video into a short film by adding dialogue and a narrative before the music.
You can use your lighting creatively like in ‘the way’ by Ariana Grande music video which used a projector that
were showing videos clips of the artists as lights.
White light from behind this gets used quite a lot to create the effect of a dream like state.
Also with current music videos lighting is getting darker and darker along side the make-up and costume.
8. Props and set
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Props are used to aid the scene by creating significance on particular objects or people.
Some use of set is the artist pretending to record the song in a recording booth, to connect the audience
to the song.
In a few music videos artists tend to create a fake bedroom so the song seems personal to the artist.
Many artist use a piano as a prop to a create connection from the song to the artist through the music
video.
9. Costume and make up
Make up tends to be quite dramatic with dark eyes make up and bright red lips. This shows the artist to be
seductive as they are wearing dark make up. As welll as dark make-up, artists tend to wear a lot of black in
their music videos which again shows them as being seductive, dangerous and opposite of pure.
10. Actors
Most artists preform in their music videos so it seems like they are actually singing it however you don’t half
to’ Ed Sheeran got Rupert Grint to preform in his music video and he only had a cameo in it.
11. Editing
The predominant editing technique used in music videos
is a jump cut, as it allows for the sudden change for a
scene to another. Transitions like fade and dissolve are
also used quite regularly in music videos.
Using flash back shots with a different framing and old
television effect are also being used more regularly with
in music videos.
Editors also tend to change tints of things whilst editing;
sky, eyes, skin or even the lighting in the room.
