3. Our Observations
Onsite
Poor compliance with onsite
updates
Infrequent site content updates
Use of phone tracking and web to
lead inconsistent
Offsite
Poor compliance with writer
instructions
Too many geo-targeted keywords
Overly competitive keywords for
budget
4. Recovering from Penguin
Our themes for the last year has
emphasized:
Diversify SEO
Keywords (eliminate geo-targeted
keywords for article topics)
Targets
Writer instructions (facts and co-
citation)
Diversify tactics and build brand
awareness
Press releases
Social media
5. Reseller Feedback
Help with onsite implementation
Integrate onsite updates with
programs
More compelling content for
onsite and syndication
7. 1 year of investing in REAL SEO
Research
Keyword SelectionTool
Target Keyword
Keyword Mapping
Topic Keyword Finder*
Keyword Cut-score
Metrics*
End UserValue
Editor & ResearchTeam
In-house writers
Image library
Co-citation
PremiumWriterTeam*
Infographics*
Videos*
Press Releases*
Analysis
Enhanced onsite reports
Onsite implementation
Local integration
Tracking impressions of
content**
Launch
Relevant sites for
publishing
Twitter integration
RSS Feeds*
Social Interaction*
* New feature ** In HubShout labs
8. Content is King and Key
Great content is the key to success
Research team to find writer facts
Editor – audit and train writers
Writer lounge
Doubled office space to bring our
writing team in-house
Training series – twice a month
training seminars
“Writing catchy titles”
“Using humor as a tool”
Local writers and reporters guest
speakers
Re-launching PremiumWriter Pool
Graphic designer for Infographics
Web video storytelling
9. Plan Implementation
5/30 Announce
Plans
6/14 New Plans
Available in
Dashboard
7/1 Old Plans no
longer available
for SOWs
AllActive SOWs signed before 7/1 are grandfathered in old plans (if desired)
15. Research – Cut Scores
Each program will have
a bucket of available
keyword points
Keyword points are
searches x avg cpc
As you select keywords
the available points will
decrease
16. Research – Keyword Mapping
More control over
matching content
marketing to
website content.
17. Research -Topic Keywords
Great content
starts with
interesting
topics
Build a separate
list of topics
keywords for
onsite and blog
content
18. Onsite Implementation
Analyst will build a PRQ of
suggested onsite updates
Reseller will review and
approve PRQ
HubShout web dev team
will implement the
changes
19. PremiumWriterTeam
Promotion path for our
content team
Criteria driven
Team will have
More time to spend on
each article or blog
More frequent editorial
review and coaching
All onsite content
Upgrade for all articles
20. Content Marketing Upgrades
PremiumWriting Group
$15 / article
Premium Site Placement
Best effort to place content
on category relevant website
$10 / article
21. Infographics
Graphic design team
using writer facts to
create compelling
visuals
Published to
infographic sites with
attribution to clients
website
22. Press Releases
Press Releases are great
for branded references
to your company
Recent experiment on
SEL shows how press
releases can help
rankings
Questionnaire sent to
reseller and then
returned to HS for
writing and syndication
23. Videos
Use research facts to
create information
videos about relevant
information
Slide-show style videos
mixing images from
our video library and
written content
Published toYouTube
and other video
syndication sites
24. Syndication
RSS
Build feeds with titles of
content marketing
Twitter
Relevant shares
Authorize client or reseller
twitter feed to tweet new
content
Social Bookmarking Sites
Blog Engagement
25. Featured Article
Featured articles
Keyword research - long tail target
related to the guest site purpose
Link building to specific page
Anchor or Branded link
Social media to specific page
$79 / month
Notas del editor
We’ve spent 6 months gathering feedback.Competitive feedback – there is a surprising amount of duplicate content, spinning, posting the same article to the same places each month and then posting new content to the same site the next month. Internal Tests – we test seo ideas on our own sites and hubshout.com. New ideas that work well get incorporated into our programs.Google updates – Google demands more focus on great content. The algorithm updates last year have continued and they continue to dial-up the requirements for real end user content.End client results – We watch the results of your clients and think of ways that we can not only get better results but also get credit for the results that we get today!Reseller feedback – We listen to your requests and have incorporated some great new features into our software and services. New content types, help with onsite implementation, etc…
Improve retention and effectivenessMake plans Focus on quality and audience