1. JENNIFER HEINE, MA
GCEP/TRMA 585: Developing A
Professional Online Identity Spring 2013

2. ONLINE IDENTITIES, PERSONAL
BRANDING, SOCIAL MEDIA

3. LINKEDIN
AreYOU LinkedIn?
Beforetheonlineidentity classI
waslisted on LinkedIn. But now I
am LINKED with morepeople,
contact information, and added
detailsabout my experience/
background – anyonehiring?
www.linkedin.com/in/jenniferheinemft
•Helpsyou connect and network
with other professionals
•Add information about work,
education, specialties, build your
brand, resumeand reputation
•Customize– Connect, and
Build Your Network - Find ajob!
www.workforce.com

4. ONLINE PRIVACY
All of my defensewent up when discussing my onlinepresence, becausethat
meant exposure! Staying vigilant about what you share, with whom, and
what for iscrucial for your brand aswell asyour safety. Learn what
companiesknow about you, and what they do with your information! Even
thedeceivingly simplewebsiteslikePinterest, gather your information.
Check out thisanalogy about what Pinterest, isdoing with your personal
information! http://digitalanalytics101.com/2012/02/why-your-online-privacy-is-important-an-offline-analogy/
It’sasmall world – after all!
Remember: it isYOUR
responsibility to read the
fineprint and guard
your information!
www.hostingreviews.com

5. TWITTER #GCEP585
What isTwitter? Micro-blogging!
Information squeezed into 140-charactersor less= TWEETS!
It’slikelittleburstsof information from who you “follow” –
read moreby following others, or simply skim theheadlines.
Plenty of quick information!
Twitter opened my eyesto moreabout thedifferent
possibilitiesfor using thisnetwork
Find meat:
www.pcworld.com
https://twitter.com/TherapistJenn
Everything you want to know about Twitter
http://mashable.com/guidebook/twitter/

6. PROFESSIONAL FACEBOOK PAGES
Facebook istheLargest Social Networking Site
BusinessesuseFacebook to promotejust about everything!
Social commerceisamultimillion dollar business– just “like” and “share.”
Theethical dilemmasconversationscontinuefor Counselors/Therapists
utilizing FB for clientele. I am on facebook asmy personal page, and have
self-advertised personal counseling asself-carein posts. I am undecided on
whether to moveforward with professional Facebook page.
Find meat:
https://www.facebook.com/JenniferHeine.MFT.LPC?ref=tn_tnmn
Smart businessstrategiesuse
•Photosand engaging conversation
•Appealing and open atmosphere
•Comments, questions, and welcomefeedback
•Network with other social mediasites decisiveminds.com
www.ecreativeim.com

7. GOOGLE PLUS (G+)
I choseno t to sign up with Gplus, asI havetoo many sitesto manage
and information overload! Gplusisan upgraded-hybrid version of
MySpace, Facebook and alittleYoutubeall combined to bring usersan
exciting way to engagewith people. Herearesomecool features:
•“Hang out” using video chatswith family, friends, or even celebrities, and
world leadersin amoreinteractiveway. Thiswastheweek wewatched
President Obama’sFiresideChat wherehespokedirectly to several families
and individualsall acrossAmerica.
•Gaming, messaging and waysto manageyour family, friendsand other
groupswith “Circles”
Sign up hereto seethelatest and
greatest happening on Google+
every week: http://goo.gl/DzsgV
www.w3resource.com

8. BLOGS: BLOGGER, WORDPRESS, TUMBLR
To Blog, or not to blog … that isthequestion for Mental Health Therapists.
Wordpressisthelargest blogging tool, and free! Tumblr on theother hand is
criticized heavily for reblogging w/o obtaining permission, aswell asadult
graphic media, imageporn.
Many peoplefind blogging fun, therapeutic, and useful in order to promotetheir
reputation, their business– even generateincome. It hasplusesand minuses– the
biggest for meisthetimecommitment, along with alwaysknowing what to say
and to what audience. It feelsdaunting right now, but after graduation, maybe!
Therapistspublishing must bemindful of:
•Privacy & Ethical issues
•Bemindful of your audience
{present, and future!}
•Reach out to your followers, build your brand and reputation
Psych Central list of Mental Health Blogs www.gabrielweinberg.com
http://psychcentral.com/resources/Mental_Health/Blogs/

9. LEARNING FROM MENTAL HEALTH
PROFESSIONALS & ORGANIZATIONS
Wehavehad theGREAT opportunity of learning from other professionalsand
organizations. Following in successful footstepshasbeen awonderful way to
learn, – my favoriteisJulieHanks!
•Sheisan outstanding examplefor successful Mental Health Onlineby
reaching out to countlesspeoplethrough all thevarioussocial networking sites.
Sheregularly contributesto Facebook, Twitter, Google+, LinkedIn, etc.
Below isalink to avery helpful articleshewroteregarding 8 Real World
Marketing StrategiesFrom Successful Therapists:
http://blogs.psychcentral.com/private-practice/2011/10/8-real-world-marketing-strategies-from-successful-t

10. MANAGING YOUR ONLINE IDENTITY
With all of theonlinesocial mediasites, managing your online
identity and processing of information can feel overwhelming!
Hootsuite and Tweetdeck aretwo social mediadashboards
which manageyour social media
•JulieHanksmediamanagement expertsutilizesemployeesto
help manageher accounts, that isdoable!
•My favoritebenefit aretheinterest
alertsset to individual specifications,
mineisset to “Play Therapy.”
dev.twitter.com
play.google.com

11. PORTFOLIOS & PROFILES
http://about.me/jennifer_heine
About.me
isavery easy,
fun, and
user-friendly
way to share
Information
about yourself.
•I recommend
it for thoseof
uswho are
morecreative
than technical!

12. CURATION TOOLS: SCOOP.IT/PINTEREST
SOCIAL MEDIA ETHICS FOR THERAPISTS
Similar to museum curatorsareo nline curators, who “scoop,”
“bookmark,” or “pin” itemsof interest from all over theinternet
for other viewers. You can follow items, or peopleof interest on
just about any topic.
Find something that interestsyou?
Pin it, Scoop.it, or Bookmark it!
Look for thesmall icon, click, and it goesright onto your page.
Common curation sitesarePinterest, Scoop.it, Diigo and Delicious.
Find ME at: http://pinterest.com/jheine10/
Search my 12 pinsfor “Ethics &Social Media forTherapists”
sparkloftmedia.com www.llas.ac.uk

13. WEBSITES & DOMAIN NAMES
Being connected isimportant for thesuccessof your business,
buying aDomain namesecuresyour personal brand namefor
onlineidentification.
A few waysfamiliar Websitesand Domains:
•Wix.com
•Wordpress.org
•Squarespace
•GoDaddy
Guru JulieHanksoffered 6 reasonsshelovesWordpress.org
1) Personal touch (you can bethewebmaster), 2) Freethemes, 3) Pluginsand
widgets, 4) Easeof useand navigation, 5) Inexpensive, and 6)
Integrated blog right on her website
phys.org
wrightstuffmusic.com
cloudtimes.org

14. MAKING A DIFFERENCE
GOALS & STRATEGIES
Therearemany waysto reach out and makeadifference, big or small.
Set your goal, makestrategies, and go for it!
A few thingsto keep in mind:
•Instantaneoustransmission of information createseven higher levelsof
obligation to validatecontent becauseof thevast amount many people
counting on it.
•Thisbecameevident in thesecondsfollowing theBoston bombing, noting
thetragedy and triumph highlighted theimpact of youtubeand other social
mediasitesand theimportanceof maintaining set goalsof impact.
•Asmental health clinicians, spreading information, and hopeduring timesof
high stressbecomeparamount. Having carefully created an onlinevoiceand
presenceallowspeopleto turn to usin timesof fear and questioning. It'sa
hugehonor, and responsibility!

15. SLIDESHARE
Slideshare, my first thoughts… Why haven’t all of our Masters
Classesused it aswepost, present, and shareour work?!
Lovethe
professional
sharing of power-
point slideshows!
Makepublic, or
private. Great for
online-learning or
for making your
work availableto your clientele http://www.slideshare.net/jenniferheine
asan onlinematerial reference.

16. FINAL THOUGHTS
Professional OnlineDevelopment Classwasfun, and very educational.
•Thiscoursepushed meWAY beyond my comfort zone, away from theeaseof
face-to-facecontact toward thetechnical end, strategic end of successful
businesspresenceonline.
•I havebeen ableto connect with classmates, other professionals, build my
pagesup in LinkedIn, Facebook, Pinterest, Twitter, About.me, and I am
considering expanding my voicefurther with blogs, and other social media
outlets. Wow.
•Becausethiswasout of my “league” – I am grateful for Robin’spatience, and
doableassignmentsleading usinto theonlineworld of social media!
•Of all thelearning, I will continueto check for new tweets, network for jobs
with LinkedIn, stay connected with Facebook, continueto expand my Pinterest
account beyond DIY projects, and most likely useSlidesharewith my clientele
for them to referencetopicsand subject matter.