Think LinkedIn is just a place to publish your resume or post jobs? Think again! This fast-growing social network is innovating all the time and has integrated features you can jump in and use right now: Answers, Companies and Groups. Learn how to engage and use this social network as the ultimate lead generation and thought-leadership tool! (August 21, 2009)

1. LinkedIn Nirvana
The ultimate lead generation and
thought-leadership tool
Presented By Jennifer Lindsay
Social Media Strategist. Speaker. Educator. New Media Guru.
me@jenniferlindsay.com | jenniferlindsay.com | @jennifered | Podcast | LinkedIn | Facebook
August 21, 2009

2. Why LinkedIn?
LinkedIn connects you
with more than 21
million experienced
professionals,
representing more
than 150 industries.

3. Where are the opportunities?
How LinkedIn Is Organized
People Jobs Companies Answers Groups
Linkedin

4. Here are they are!
How LinkedIn Is Organized
People Jobs Companies Answers Groups
Linkedin
InfluencersInfluencers

5. LinkedIn Answers
 Assert yourself on LinkedIn Answers
by responding to select questions, as
well as asking questions of the
community.
 Search for Q&A specifically around you
and/or your company, markets and/or
verticals and competitors to make you
accessible, correct misperceptions and
insert yourself into the conversation.

6. LinkedIn Groups
 Utilize LinkedIn
Groups by creating
an "official" LinkedIn
Group or one that
appeals to your
influencers, seeding
links that encourage
discussion and
connection.

7. LinkedIn Companies
 Does your
organization have a
company page? If
not, create one!
 Customize the text
description on your
company’s LinkedIn
company profile.
 Logo and feed
features are
important.

8. Bringing it all together
 By leveraging the platform, reputation
and audience of LinkedIn Answers,
Groups and Companies, you will now
be able to:
– Emphasize you/your company’s credibility
as an expert industry resource and
thought leader.
– Connect directly with decision makers to
engage in lead generation.

9. And that’s just the start…
For more, reach out!
Jennifer Lindsay
Social Media Strategist. Speaker. Educator. New Media Guru. Consultant.
me@jenniferlindsay.com | jenniferlindsay.com | @jennifered | Podcast | LinkedIn | Facebook

10. And that’s just the start…
For more, reach out!
Jennifer Lindsay
Social Media Strategist. Speaker. Educator. New Media Guru. Consultant.
me@jenniferlindsay.com | jenniferlindsay.com | @jennifered | Podcast | LinkedIn | Facebook