This document discusses using social media in HR and recruiting. It covers 5 areas: [1] professional development on social media, [2] choosing the right social media tools, [3] communication and branding on social media, [4] 'social' recruiting using social media, and [5] developing a social media plan. The document provides tips and strategies in each area, such as building your professional network, choosing profiles to focus on like LinkedIn and Facebook, leveraging employees as ambassadors, searching social networks for candidates, and setting goals and metrics for social media efforts.

1. Using Social Media in
HR & Recruiting
Attract | Recruit | Retain
#bnhrc

2. Who Am I?
2.5 years - President of Unbridled Talent
5 years - Executive Recruiter
7 years – Social Media Anthropologist
18 years – Human Resources Leader

3. Who Are You?

4. Who’s Using Social Media?
900 million profiles 240 million blogs
490 million users 500 million accounts
165 million members

5. What Are We Afraid Of?

6. Our Focus Today
1 PROFESSIONAL DEVELOPMENT
2 CHOOSE YOUR TOOLS
3 COMMUNICATION & BRANDING
4 ‘SOCIAL’ RECRUITING
5 DEVELOP A PLAN

7. PROFESSIONAL
DEVELOPMENT
1

8. Build Your Network
“Using my social networks makes my job easier. I don't
need to google info, I just ask my friends.”
Trish McFarlane – Director of Human Resources, Perficient

9. Stay Informed & Learn

10. Engage & Share
“Twitter has helped me to know my
customers, solve customer problems
and to create relationships to be
able to do that.
There is a fabulous community of HR
professionals engaging with each
other via social media.
My professional visibility because of
my interactions on social media is
much greater than it was a year ago
and it is helping me to make new
contacts and explore opportunities.”

11. CHOOSE
YOUR TOOLS
2

12. Which One Works Best?

14. LinkedIn Profile

15. 100% Complete Profile
1) Add a profile photo FRESHNESS counts
2) List current position + at least 2 prior jobs
3) 5 or more skills on your profile
4) Write a summary about yourself
5) Fill out your industry and zip code
6) Add where you went to school
7) Have 50 or more connections
SOURCE:
h/p://blog.hubspot.com/blog/tabid/6307/bid/29863/Heatmaps-­‐Reveal-­‐Where-­‐People-­‐Look-­‐on-­‐Social-­‐Media-­‐Sites-­‐Research.aspx

16. Company Profile

17. Build Your Network
a(e rs...
size
m ta
sor

18. Join Targeted Groups

19. Ancient LinkedIn Secret
FREE!*
*for now
* For Now

21. Facebook Profile

22. Company Profile

23. Meet Expectations

25. YouTube Channel

27. Corporate Blog

29. Twitter Profile

30. Company Profile

31. COMMUNICATION
& BRANDING
3

32. Your Careers Website
• compete for talent at the moment of search (seo/sem)
• link to information about careers prominently on website
• showcase actual employees (not stock photos)

33. Consistent Messaging

34. Leverage Employee Networks
“We have found that current employees are the most
widely used and are by far the most trusted source of
information about organizations for candidates.”
Corporate Leadership Council

35. Answer Questions

36. Provide Information

37. Recognize Employees

38. Employees As Ambassadors

39. Create Communities
Establish public or private groups to connect employees
and/or potential employees

40. ‘SOCIAL’
RECRUITING
4

41. Recruiting Is Evolving
1997 Sources of Hire 2011 Sources of Hire
newspaper ads 28.7% referrals 28.0%
employee referrals 19.7% job boards 20.1%
agency (contingent) 10.4% career site 9.8%
contract recruiters 8.7% recruiter initiated 9.1%
job fairs 8.3% college 6.6%
other advertising 5.0% re-hires 4.3%
image advertising 4.6% social media 3.5%
trade journals 4.2% 3rd party 2.8%
college 2.9% print 2.2%
resume services 2.9% temp/contract-to-hire 2.1%
agency (retained) 2.1% career fairs 1.9%
internet 2.1% walk-ins 0.8%
radio 1.5% other 8.8%
SOURCE: http://www.slideshare.net/gerrycrispin/2012-careerxroads-source-of-hire-channels-of-influence

42. Where To Start?
Which social media tools are used for recruiting?
linkedin
86.6%
facebook
55.3%
twi/er
46.6%
youtube
blog
11.6%
16.0%
64% use 2 or more
social networks for recruiting
9.4%
40%
none
use 3 or more
social networks for recruiting
SOURCE: web.jobvite.com/rs/jobvite/images/Jobvite-SRP-2011.pdf

43. Searching LinkedIn

44. Searching Twitter
SOURCE: https://followerwonk.com/

45. Posting Jobs

46. DEVELOP
A PLAN
5

47. Set Goals/Measure
Sample of Initial Goals
Branding/Marketing
• improve brand presence to build awareness
• increase positive mentions/sentiment about our brand
Website
• increase traffic to careers site
Recruiting
• attract qualified candidates to our career opportunities
• develop a source for active & passive candidates

48. Provide Guidelines/Training
free database of 217
social media policies:
socialmediagovernance.com/policies.php

49. Plan & Schedule
Content Calendar
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
• Recognize
a
• Post
“day-­‐ • Ask
a
• Share
• Chat
with
a
• Link
to
• Poll
Fan
or
in-­‐the
life”
QuesVon
Company
Recruiter
Career
QuesVon
Employee
photo(s)
news
informaVon
• Schedule
an
• Ask
a
Event
• Post
a
Video
QuesVon
Time Blocks
Use Tools

50. Prepare A Response Strategy*
* before you need it
SOURCE: http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html

51. Wrapping up!

52. Expect Good Things
63% of job seekers have a better impression of a company that responds to
negative posts / comments on their social media site than those who do not.

53. Thank You!
http://unbridledtalent.com
jennifer@unbridledtalent.com
http://www.facebook.com/UnbridledTalent
http://www.linkedin.com/in/jennifermcclure
http://twitter.com/JenniferMcClure