This document summarizes Promo Focus' services for tangible advertising products and campaigns. It discusses conducting a client needs analysis to select the right products and develop an effective promotional strategy. Promo Focus has a large product selection, design services, and fulfillment capabilities to execute fully integrated marketing campaigns through direct mail, trade shows, and other channels.

8. Tangible Advertising Rationale Please view the Promo Focus Appendix for research supporting the effectiveness of tangible advertising.

9. “ There are real neuropsychological changes that occur when you get a gift, even a ballpoint pen for God's sake.” Dr. David Korn, as quoted in Business Week, October 23, 2006 Senior Vice-President, Association of American Medical Colleges “… The advertising they come up with is truly inventive. My favorite would be the box of facial tissues in my psychologist's office. For a while it was covered in Lexapro propaganda, now it's Cymbalta. That's one heck of a qualified impression.” As quoted on Furious Season Medical Blog, March 18, 2007 Target Audience Insights

10. All The Cool People Are Doing It… Last Year US Marketers spent $19.6 Billion on Tangible Advertising Products Source: ASI (Advertising Specialty Institute), 2008 Last Year US Marketers spent $19.6 Billion on Tangible Advertising Products 2007 industry Sales increased 5.4% compared with 2006 figures… A New Record! Especially in times of economic distress, businesses turn to promotional products. The pressure is on to spend wisely. Marketers are held accountable for their ad spend, and tangible advertising lends itself to targeted marketing and measurable investment versus other media.

16. Why Promo Focus?

22. “ Working with Promo Focus is always a pleasure. Bob is target oriented and personable throughout the entire order process. While offering a vast amount of knowledge in items, costs, and production time, Promo Focus is able to keep the customer's goals and budget in mind. Products are shipped promptly and always in excellent condition... from start to finish, they’re great and easy to work with!” Craig Blakaitis, Pollock “ Bob is our go-to guy for anything promotions oriented. He has steadily provided creative ideas (instantly) for our client campaigns, always considering the timeline and budget. Because of their wealth of experience and reliability, Promo Focus has become a highly valued partner of my marketing firm.” Kevin McLaughlin, Principal, Resound Marketing “ I’m glad to hear that everyone (at Hawkins International PR) has been pleasant to work with – I gave your name to Meg and Greta as well as some of the other ladies here… it’s so easy to work with you that you really put your competition to shame.” Anna Stanciof, Hawkins International PR “ Bob knew exactly what we were looking for, provided us quickly with samples, recommended the better value products and got the job done in no time and in perfect quality!” Gert Semler, Hammel USA Client Testimonials

24. Personalized service with one-point-of-contact and unrivaled commitment to quality! With us your branding is determined by your needs and goals, enhanced by our experience, creativity and recommendations that always have your best interests at heart. We invite you to review studies of tangible advertising success stories in the Appendix portion of this presentation. Our Commitment to You

25. Bob Balewicz Promo Focus Phone.800.992.8862 Fax.800.551.3878 [email_address] www.promofocus.com Contact

26. Appendix

27. The impressions consumers have of a company extend well beyond the product or service the firm provides. Brand image is a mental image that reflects the way a brand is perceived, including all the identifying elements, the product or company personality, and the emotions and associations evoked in the consumer’s mind. Brand Image