Transforming your Visitors into a Dedicated & Passionate Community

•

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The document discusses the transformation of Moz's online community from 2009 to 2014. It notes that in 2009, Moz had around 800 Facebook fans and 4,000 Twitter followers but no dedicated community manager. Traffic to their blog was around 394,000 pageviews per month. By 2014, their blog traffic had increased to over 993,000 pageviews. They also had a more active online community across various social media platforms and a dedicated community team. The document attributes this growth to consistency in blogging and community engagement, encouraging two-way interactions, promoting community members, and having a clear plan and rules to bring people together.

Marketing Tecnología

Transforming Your Visitors into a
Dedicated & Passionate
Community
Jennifer Sable Lopez
Director of Community at Moz
@jennita

Before We Begin…

Now, Let’s Dig In

Community!

Moz Then and Now…

A Peek Into the Past

Lots of Blog Posts…
But, not a lot of
conversation

RSS Feed Circa 2008
Not bad,
dude!

Social Stats – Nov. 2009
~800 “fans”
We hadn’t claimed
our URL!
~4,000 Followers

Blog Traﬃc – Jan. 2010
394,000
Pageviews!!!

Pro Q&A Forum – Sept. 2011

Who Managed the Community?
No one… until 2009

Let’s Look at Today

A Post From April 2014

Blog Traﬃc – May 2014
993,043 vs
394,000

Pro Q&A Forum – May 2014

Google+

Who Manages it Now?

Numbers shmumbers…
How Do you Do it?

Consistency is Key
Blog started in 2004.!
By August 2005, Rand alone
already had 518 Blog posts.!

Encourage Engagement

Increase Engagement Via Email

*You* Have to Engage As Well
One of our developers
in the comments

Be a Part of the Community

Follow a Consistent Code

Promote Community Members

All Over the Place!

Let Them Easily Find Each Other

Have them Compete

…And Earn Stuﬀ

Have a Plan

Stick to Your Rules
Let these
be your
guide

In the Forum

In Blog Comments

On Social Media

The Little Stuﬀ Counts

Take it Oﬄine

IRL FTW!

Have a Personality
Don’t be
a robot,
yo.

On All Channels

It’s a Team Sport

Whew.
This is Just the Beginning

Jennifer Sable Lopez
Director of Community at Moz
@jennita
!!
Thank You

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Transforming your Visitors into a Dedicated & Passionate Community

1. Transforming Your Visitors into a Dedicated & Passionate Community Jennifer Sable Lopez Director of Community at Moz @jennita

2. Before We Begin…

3.

4. Now, Let’s Dig In

6. Moz Then and Now…

7. A Peek Into the Past

8. Lots of Blog Posts… But, not a lot of conversation

9. RSS Feed Circa 2008 Not bad, dude!

10. Social Stats – Nov. 2009 ~800 “fans” We hadn’t claimed our URL! ~4,000 Followers

11. Blog Traﬃc – Jan. 2010 394,000 Pageviews!!!

12. Pro Q&A Forum – Sept. 2011

13. Who Managed the Community? No one… until 2009

14. Let’s Look at Today

15. A Post From April 2014

16. Blog Traﬃc – May 2014 993,043 vs 394,000

17. Pro Q&A Forum – May 2014

21. Who Manages it Now?

22. Numbers shmumbers… How Do you Do it?

23. Consistency is Key Blog started in 2004.! By August 2005, Rand alone already had 518 Blog posts.!

24. Encourage Engagement

25. Increase Engagement Via Email

26. *You* Have to Engage As Well One of our developers in the comments

27. Be a Part of the Community

28. Follow a Consistent Code

29. Promote Community Members

30. All Over the Place!

31. Let Them Easily Find Each Other

32. Have them Compete

33. …And Earn Stuﬀ

34. Have a Plan

35. Stick to Your Rules Let these be your guide

36. In the Forum

37. In Blog Comments

38. On Social Media

39. The Little Stuﬀ Counts

40. Take it Oﬄine

42. Have a Personality Don’t be a robot, yo.

43. On All Channels

44. It’s a Team Sport

45. Whew. This is Just the Beginning

46.

47. Jennifer Sable Lopez Director of Community at Moz @jennita !! Thank You