The document discusses how to optimize social media sharing for search marketers. It covers using Open Graph tags for Facebook, Twitter cards, and rich pins for Pinterest to enhance sharing previews. Specific code examples and validation tools are provided for setting up social meta tags to describe content being shared across different social networks in order to improve the user experience.
22. @jennita #SMX #23D!
Twitter Card Code
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<!-- Twitter card data -->!
<meta name="twitter:card" content="summary">!
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<meta name="twitter:site" content="@twitterhandle">!
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<meta name="twitter:creator" content="@AuthorTwitter”> !
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<meta name="twitter:title" content=”Title specific to
Twitter – short works great!">!
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<meta name="twitter:description" content=”Remember this is
being shared on Twitter, make it enticing to the FB user.">!
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<meta name="twitter:image" content=”image URL for the image
you want to display">!
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33. Checklist
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Check for OpenGraph/Twitter Cards/Schema!
Add default OpenGraph tags to blog/content!
Add basic Twitter card to blog/content!
Ensure image sizes used are correct per platform!
Modify settings for social win!!
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34. Jennifer Sable Lopez !
Director of Community at Moz!
@jennita!
jen@moz.com!
Thank You