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Utilizing Social Media forCustomer Acquisition & Retention             Jennifer Sable Lopez             Director of Commun...
Customer Acquisition = $$?
How To Earn Customersvia Social   Title of presentation(without spending a shit ton of money)
Optimize Social Sharing@jennita #SearchLove
Good, but basic.
In-App Sharing@jennita #SearchLove
Getting better!
Shareable URLs                       #Win@jennita #SearchLove
Show some data@jennita #SearchLove
Now we’re on to something!
“Pay” with a Tweet/Share@jennita #SearchLove
“Pay” with a Tweet/Share@jennita #SearchLove
Social Proof@jennita #SearchLove
Connect G+ to Adwords                           CTR #Win@jennita #SearchLove
Facebook EdgeRank                       181 Likes                       45 Shares                       11 commentsNot too...
Try something new                       271 Likes                       91 Shares                       13 commentsIMAGESF...
Pay For It $$$ Le sigh.@jennita #SearchLove
Uhm… Ask?@jennita #SearchLove
Uhm… Ask?@jennita #SearchLove
KEEP ALL THE CUSTOMERS Title of presentation
Community.                         ehem.@jennita #SearchLove
Social Sign In@jennita #SearchLove
Super, Dumb, EASY@jennita #SearchLove
Social Sign In@jennita #SearchLove
Use that info, to make it EASY@jennita #SearchLove
Want them to contact you?@jennita #SearchLove
Can they find you?Phone, check.Email, check.Social, CHECK.@jennita #SearchLove
Sometimes you gotta         take it off Social@jennita #SearchLove
Examples@jennita #SearchLove
Wow Them!
Save $$                       No, Really.@jennita #SearchLove
Customer Service1st response   =9 hours @jennita #SearchLove
Social Media Manager                          Can answer                          tweets within                          m...
Empower the Manager@jennita #SearchLove
TEST All The THINGS  Title of presentation
O RLY?
Yours *will* bedifferent.
Go forth…Acquire + Retain
Thank You!      Jennifer Sable Lopez      Director of Community      SEOmoz      @jennita
Utilizing Social Media for Acquisition & Retention
Utilizing Social Media for Acquisition & Retention
Utilizing Social Media for Acquisition & Retention
Utilizing Social Media for Acquisition & Retention
Utilizing Social Media for Acquisition & Retention
Utilizing Social Media for Acquisition & Retention
Utilizing Social Media for Acquisition & Retention
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Utilizing Social Media for Acquisition & Retention

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How can you use Community building and Social to earn and keep customers without paying a ton of money. My presentation at Searchlove Boston.

Utilizing Social Media for Acquisition & Retention

  1. Utilizing Social Media forCustomer Acquisition & Retention Jennifer Sable Lopez Director of Community @jennita
  2. Customer Acquisition = $$?
  3. How To Earn Customersvia Social Title of presentation(without spending a shit ton of money)
  4. Optimize Social Sharing@jennita #SearchLove
  5. Good, but basic.
  6. In-App Sharing@jennita #SearchLove
  7. Getting better!
  8. Shareable URLs #Win@jennita #SearchLove
  9. Show some data@jennita #SearchLove
  10. Now we’re on to something!
  11. “Pay” with a Tweet/Share@jennita #SearchLove
  12. “Pay” with a Tweet/Share@jennita #SearchLove
  13. Social Proof@jennita #SearchLove
  14. Connect G+ to Adwords CTR #Win@jennita #SearchLove
  15. Facebook EdgeRank 181 Likes 45 Shares 11 commentsNot tooshabby!@jennita #SearchLove
  16. Try something new 271 Likes 91 Shares 13 commentsIMAGESFTW!@jennita #SearchLove
  17. Pay For It $$$ Le sigh.@jennita #SearchLove
  18. Uhm… Ask?@jennita #SearchLove
  19. Uhm… Ask?@jennita #SearchLove
  20. KEEP ALL THE CUSTOMERS Title of presentation
  21. Community. ehem.@jennita #SearchLove
  22. Social Sign In@jennita #SearchLove
  23. Super, Dumb, EASY@jennita #SearchLove
  24. Social Sign In@jennita #SearchLove
  25. Use that info, to make it EASY@jennita #SearchLove
  26. Want them to contact you?@jennita #SearchLove
  27. Can they find you?Phone, check.Email, check.Social, CHECK.@jennita #SearchLove
  28. Sometimes you gotta take it off Social@jennita #SearchLove
  29. Examples@jennita #SearchLove
  30. Wow Them!
  31. Save $$ No, Really.@jennita #SearchLove
  32. Customer Service1st response =9 hours @jennita #SearchLove
  33. Social Media Manager Can answer tweets within minutes@jennita #SearchLove
  34. Empower the Manager@jennita #SearchLove
  35. TEST All The THINGS Title of presentation
  36. O RLY?
  37. Yours *will* bedifferent.
  38. Go forth…Acquire + Retain
  39. Thank You! Jennifer Sable Lopez Director of Community SEOmoz @jennita

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