A talk given to the SheSays SCAMP conference in July 2010 in which I think about how people are using Twitter to create a collective experience around TV programming.

1. I’m Jenni - a designer, a
geek, a tea drinker, a mother
- officially, a strategist
http://www.flickr.com/photos/minafresh-amanda/53443429/sizes/l/in/photostream/

2. where we live
social
behaviours
digital tools
http://www.flickr.com/photos/sjdunphy/604473681/sizes/o/

3. where we live
social
behaviours
digital tools
http://www.flickr.com/photos/sjdunphy/604473681/sizes/o/

4. from relevance to resonance:
the rebirth of the storyteller
Jenni Lloyd
hold this thought

5. this is a story about TV... and Twitter

6. hands up who remembers when
there were only three channels?
what was it like?

7. telly was communal
we all watched the same thing - and
talked about it the next day.
Programmes were events.
http://www.digital-tv.co.uk/blog/wp-content/uploads/2008/11/totp-300x276.jpg

8. but even with the 100s of channels we have now,
people are finding ways of sharing telly events

10. and because the conversation is happening on an
open platform we can start extracting the data and
doing interesting things with it
http://www.guardian.co.uk/football/world-cup-match-replay

11. we can understand how people are watching TV,
and ‘hear’ what they think, as they tweet it
http://datacopter.labs.nixmc.com/static/bb11/
http://datacopter.labs.nixmc.com/static/bb11/

12. we can build conversations into
programming and get live
feedback on air
http://datacopter.labs.nixmc.com/static/bb11/
http://howtosavebillions.channel4.com/

13. from relevance to resonance:
the rebirth of the storyteller
Jenni Lloyd
yes?

14. thank you for listening :)
jenni.lloyd@nixonmcinnes.co.uk
nixonmcinnes.co.uk
twitter.com/jennilloyd