2. Objectives of the Study
Study the Lijjat Papad business model
Understand the problems they face
Explore possible business opportunities
Analyze the threats
Suggest solutions to the problem
Research on the brand awareness of Lijjat papad among consumers
3. Shri Mahila Griha Udyog Lijjat
Papad(SMGULP) - Under KVIC
• Started in 1959 by 7 gujurathi women with a borrowed fund of Rs 80/-.
• Aim is to generate employment.
• Today the turnover is Rs. 887 crores and Rs 37 crores is exports.
• Lijjat has a variety of products :
Detergents, Papad, Masala, Chapaties, Gehu Atta etc.
• 30-35% production of the papad is exported.
• Provides employment to over 43,000 women all over India.
4. Lijjat Papad Business Model
Procurement
Production
Quality Testing
Packaging
DOMESTIC
Distribution EXPORTS
5. Problems & Solutions
Ways to tackle the
Problems being faced
problems
• Attrition rate • Provision of open spaces by
• Space crunch for drying Local bodies
papads • Tie-up with schools, colleges
for the use of space
• Quality of water
• Quality of papads
6. Business Opportunity for Lijjat
• Expand the Chapati Division into a full fledged meal service.
• Tie-up with the Mumbai Dabbawalas for the distribution.
• More women will be employed in the new division.
7. Threats to the Business
Other
brands
Automated Fake Lijjat
processes Papad
Threats
Expansion
Low wages
Constraints
Low
barriers to
entry
8. Research & Findings
Research Objective: Understand the brand awareness of Lijjat papad
Findings:
1. 80% respondents were Lijjat papad consumers.
2. 23% show customer loyalty for more than 16 yrs.
3. They prefer Lijjat papad because of the
taste, quality, availability, price, brand name & variety.
4. Familiarity with other Lijjat products.
5. 61% became aware of Lijjat papad through the ads on TV. 23%
through their families.
9. Conclusion
• Devise ways to tackle the problem of drying the papads.
• Consider business expansion in order to generate more employment.
• Allow for more interaction with the women working at Lijjat.
