Looking to increase innovation in your organization? This book is a great summary of how to ask the RIGHT questions and follow a process to get the RIGHT ideas implemented.

1. JEN RUNKLE, PHD
WWW.RUNKLE-CONSULTING.COM
QUICK
SUMMARY

2. Human beings are creatures of
habit, so getting ourselves and
our teams to think beyond the
obvious is a challenge
we face all the time.
Phil McKinney is an innovation
expert, and his killer questions
and hit-the-spot anecdotes help
us see new opportunities.
JEN RUNKLE, PHD
WWW.RUNKLE-CONSULTING.COM
To download the first chapter:
http://beyondtheobvious.com/download-chapter-one-now/

3. JEN RUNKLE, PHD
WWW.RUNKLE-CONSULTING.COM
 Mary had a little _______.
 These boots are made for ________.
 Happy birthday to _________.
FINISH THESE SENTENCES
Amazing how quickly
lamb, walking and you
come to mind
In innovation, we need to stop making
assumptions so quickly

4. JEN RUNKLE, PHD
WWW.RUNKLE-CONSULTING.COM
What are the rules and assumptions my industry operates under?
What if the opposite were true?
What will be the buying criteria used by my customer in five years?
What are my unshakable beliefs about what my customers want?
Who uses my product in ways I never anticipated?
WE NEED TO ASK THE KILLER QUESTIONS

5. JEN RUNKLE, PHD
WWW.RUNKLE-CONSULTING.COM
• identify the areas (customers, products,etc) where you want/need to innovate,
Focus
• generate great ideas by asking Killer Questions
Ideation
• Rank your ideas using five simple questions to identify the best
Rank
• Turn your best ideas into a Killer Innovation through a question based stage-
gate process
Execution
PROCESS FOR INNOVATION: FIRE

6. JEN RUNKLE, PHD
WWW.RUNKLE-CONSULTING.COM
To listen to his podcast
CLICK HERE